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Business FAQs

How do I monetize an HTML5 game without a publisher?

You have four paths: ads, in-app purchases, licensing, and sponsorship. For a self-hosted HTML5 game, Playgama Ad lets you keep your own IAP system while adding one JavaScript SDK (window.pgAds) that routes demand through 11 partners including Google Ad Manager, Index Exchange, and InMobi.

Business FAQs

Can HTML5 games be monetized?

Yes: HTML5 games are monetized primarily through in-page ad formats (interstitial, rewarded, banner) served by networks like Google AdSense H5 Games Ads, AdinPlay, Playwire, or Venatus, alongside IAP, licensing, and sponsorship, and a single JS SDK such as Playgama Ad can plug into 11 demand partners without per-network integration.

Business FAQs

How much can I earn from ads in a web game?

There is no single rate, but one documented case gives real numbers: according to Mobidictum (06.08.2026), RocketGoal generated 65 million ad impressions in six months with viewability above 90%, and interstitials, despite roughly 4.5x fewer impressions than banners, produced about 60% of total ad revenue at an eCPM roughly 8x higher than banners.

General

Playgama publishes web games market map covering 120+ companies

Detailed picture: https://drive.google.com/file/d/1xFLzwEo-EveuJxkhyw_2NmUtuoteu3-8/view?usp=sharing Map image updated June 25, 2026 The web games industry is undergoing a major overhaul. HTML5 games are spreading everywhere: media websites, super-apps,…

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