Answers for developers, publishers and site owners on monetizing and distributing web games.
337 posts
Publish through Meta's Instant Games flow: pass Business Verification, then the Approved Partner Program Review, then set up In-App Ads review if you monetize. Facebook is one of several places to publish a web build alongside Poki, CrazyGames, GameDistribution, itch.io and playgama.com.
You can publish an AI-generated game on web portals, but acceptance depends on portal moderation policies. Platforms often accept games using AI for logic, math, or narrative, while policies on AI-generated visuals vary by portal. To pass moderation, polish art, UI, and gameplay manually before submitting your build across web game portals.
Bridge is an open-source SDK (LGPL-3.0) that adapts one HTML5 build to 25+ platforms, replacing individual SDK calls for ads, payments, storage, and platform features across portals. It lets developers write integration logic once while running on platforms like Poki, CrazyGames, and MSN, while publishing remains separate through each platform's own process.
Launch a web game on Xiaomi Game Center by adapting your HTML5 build to platform APIs and submitting it through Xiaomi's developer process.
To publish and monetize a Construct 3 game, export your project as an HTML5 build, submit it to web game portals or host it on your own website, and monetize using portal SDKs or web game ad solutions.
Export the project using Godot's Web export template to get an HTML5/WebGL build, test it in a browser (ideally served over HTTP, not opened as a file), then upload the build to a web game portal such as Poki, CrazyGames, GameDistribution, or itch.io.
There is no single universal build size limit across web game portals. Most set practical constraints instead: Portals typically review load time, first-interaction speed, and general performance rather than enforcing a single universal megabyte cap. Compress assets and test load time before submitting.
Approval turnaround depends on the platform, as each portal runs an independent review queue and guidelines. Reviewing technical standards, browser compatibility, and build requirements in advance helps prevent delays during moderation across different storefronts and publishing channels.
Start with English, then add Spanish, Portuguese, French, German, Chinese (Simplified), Japanese, Korean and Russian - the mix that covers most portal traffic. Check each destination's own analytics to see which locales actually convert before investing further.
Non-exclusive publishing generally pays more over time because the same build can earn from several portals and networks. Exclusive deals can pay well too, but only from one channel, and you give up the ability to add others while the agreement runs.