Non-exclusive publishing generally pays more over time because the same build can earn from several portals and networks. Exclusive deals can pay well too, but only from one channel, and you give up the ability to add others while the agreement runs.
At a glance
| Fact | Value | Source |
|---|---|---|
| Exclusive deals restrict distribution | one channel only | wiki.playgama.com |
| Non-exclusive lets you multi-home a build | multiple portals generate revenue | wiki.playgama.com |
| Rights ownership question | check who holds rights |
Non-exclusive publishing tends to pay more in total, simply because the same build can be live on several portals and ad networks at the same time, each adding its own traffic and revenue instead of splitting one pool. Exclusive deals can still make sense if a platform offers a guaranteed placement, marketing push, or upfront payment large enough to offset losing every other channel – but you’re betting on one partner instead of spreading the risk.
Publishing through playgama.com is non-exclusive: rights stay with the developer, Playgama receives a sublicense to publish, and you can keep the build elsewhere.
Where else can you publish the same build?
- Poki for developers
- CrazyGames for developers
- GameDistribution
- itch.io, which hosts HTML5 games in an iframe on its own domain
- playgama.com
Before signing anything exclusive, check exactly what rights you’re granting (the build, updates, a specific version), for how long, and whether the platform’s traffic and terms genuinely beat running the same game everywhere non-exclusively.
Sources
- Playgama for developers
- Playgama FAQ: general
- Poki for developers
- CrazyGames for developers
- GameDistribution
- itch.io creators FAQ
Related questions
Can I take a game off an exclusive deal early?
Only if the contract allows it. Read the term length and termination clause before signing; exclusivity usually locks the build for a fixed period.
Does non-exclusive mean I lose control of my rights?
No. Non-exclusive publishing typically grants a sublicense to distribute while the developer keeps ownership of the game.
Last updated: 24 September 2026