Answers for developers, publishers and site owners on monetizing and distributing web games.
336 posts
Both AdinPlay and Playwire are ad monetization platforms built for gaming publishers, offering demand partnerships and ad ops support rather than a plain ad-unit setup. The right choice depends on your traffic, formats needed, and how much ad-ops work you want to keep in-house.
An offerwall is a menu of external offers (surveys, app installs, sign-ups) that pay a reward when completed. It suits games with a strong reward economy and a site that can support the extra page weight and player trust needed; most web games get better, simpler results from rewarded video and interstitials at natural pauses.
No published number of impressions per session is 'too many'. There is no universal benchmark; the right test is whether adding more impressions still increases session revenue without cutting retention or session length in your own data.
Standard display banner sizes that fit your interface layout without covering gameplay controls work best inside a browser game. In Google AdSense, banners are regular display units rather than formats called from game code. Developers place them in fixed positions outside active play areas to protect viewability, player trust, and interaction.
There is no reliable fixed ratio. Tier-3 geo eCPM is consistently lower than tier-1, but the actual gap depends on ad format, device mix and available demand in that geo, so it varies by title and by month rather than following a single fixed benchmark.
There is no universal 'good' viewability number for browser games because it depends on ad format, placement and device mix. Full-screen formats shown at natural pauses typically score highest; small banners placed below the fold score lowest. Judge it against your own game's baseline, not an external benchmark.
There is no standard percentage split. Interstitials (and rewarded video) earn several times more per impression than banners because they are full-screen, but banners can show more often and in genres with long sessions, like puzzle or board games, they can add revenue close to interstitials. The real mix depends on your placements and genre.
RPM = revenue / ad requests x 1000. It rolls up match rate, fill rate and eCPM into one number per 1,000 requests, so it moves with ad format, geo mix and demand quality, not with any single lever alone.
Game moderation turnaround times vary by platform, with different web portals maintaining their own review schedules. Prepare your build cleanly to pass technical checks promptly.
A WebGL build cannot call an ad SDK's JavaScript directly. Unity needs a .jslib plugin exposing extern C functions to JS; Godot 4 uses the JavaScriptBridge singleton. Both call the SDK's show/reward methods and must handle an 'empty' result by continuing the game.