HTML5 game portals set their own rates rather than following an industry standard. Other portals document individual terms across their own developer pages.
At a glance
| Fact | Value | Source |
|---|---|---|
| Sublicense means original rights stay where | with the developer | wiki.playgama.com |
| Where developer terms live | portal developer pages | developers.poki.com |
Revenue share is not standardized across HTML5 game portals – each sets its own numbers. For instance, developer revenue share for games on playgama.com itself (and in the partner iframe network) earns a fixed 50%, while the tiered ladder applies to revenue from games distributed on partner sites: 70% of net revenue up to $1,000; $700 + 80% above $1,000; $2,300 + 90% above $3,000. Before you submit a build anywhere, check four things: who holds the rights to the game, whether the agreement is exclusive, where the actual terms are written down, and what the payout threshold is.
If you want a clear starting point, publishing through Playgama offers predictable distribution terms: publishing is non-exclusive, rights stay with the developer, and the payout threshold is $100 via PayPal, Wise, crypto, or bank transfer.
A sublicense means the portal gets permission to distribute your game without you transferring ownership – you can still publish the same build elsewhere unless a contract says otherwise, so always confirm exclusivity explicitly rather than assuming.
Total revenue depends directly on your traffic and monetization performance via the formula: Revenue = ad requests x fill rate x eCPM / 1000. What moves revenue, in relative terms only: full-screen formats earn several times more per impression than banners; Tier-1 geos earn several times more than other geos.
Where else can you check terms yourself?
- Poki for developers
- CrazyGames developer portal – publish Unity and HTML5 web games and earn revenue
- GameDistribution
- itch.io creators FAQ, which hosts HTML5 games in an iframe on its own domain
- Playgama.com
Next step: read each portal’s own developer terms directly and note the payout threshold and exclusivity clause before you submit.
Sources
- Playgama for developers
- Playgama FAQ – general
- Poki for developers
- CrazyGames developer portal
- GameDistribution
- itch.io creators FAQ
Related questions
Is a revenue share deal the same as giving up ownership?
No. A sublicense lets the portal distribute your game; it does not transfer copyright. Ownership stays with the developer unless a contract explicitly states otherwise.
Why don’t portals publish one comparable revenue share number?
Terms depend on distribution channel, exclusivity and volume, so each portal documents its own conditions on its developer page rather than a single universal rate.
Last updated: 24 September 2026