Answers for developers, publishers and site owners on monetizing and distributing web games.
336 posts
A WebGL build cannot call an ad SDK's JavaScript directly. Unity needs a .jslib plugin exposing extern C functions to JS; Godot 4 uses the JavaScriptBridge singleton. Both call the SDK's show/reward methods and must handle an 'empty' result by continuing the game.
Match rate = requests that received an ad from demand / ad requests. It sits between 'ad requests' and 'fill rate' in the funnel: low match rate means demand isn't bidding on your traffic at all, before any fill or revenue question comes up.
The core set is ad requests, match rate, fill rate, show rate, eCPM, RPM and revenue. Each measures a different step of the ad funnel, from asking for an ad to getting paid, and none of them means much without also knowing the geo and ad format behind it.
MSN does not have a public self-serve developer portal where you upload a build directly. Developers reach MSN by partnering with established web game publishers and distributors that operate master publisher accounts with Microsoft. The practical route is integrating an open cross-platform SDK and submitting your HTML5 build to an existing distribution partner.
A game widget is a snippet of code that loads a hosted catalog of playable HTML5 games onto your page. The games run on the provider's servers, so you don't host or build anything. You earn a share of ad and purchase revenue the games generate on your site.
Usually yes, but not everywhere: GameDistribution, GamePix, Famobi, itch.io and Playgama all publish non-exclusively, while Poki's preferred deal is web-exclusive for five years by default and CrazyGames offers extra compensation for launch exclusivity. Where multi-porting is allowed, the real cost is one SDK integration and account per portal.
Published thresholds cluster at $100: Playgama releases a withdrawal above $100, CrazyGames requires โฌ100 before it issues a payout, and GameDistribution pays within 60 days of the monthly report once the share reaches โฌ100. Poki, GamePix and Famobi publish none. The threshold is a separate question from the revenue split.
Of the portals that publish anything, CrazyGames is fastest: โฌ100 minimum, then payment by about the 10th of the next month. GameDistribution uses the same โฌ100 but allows itself 60 days after the monthly report. Playgama releases a withdrawal once the balance passes $100. Poki, GamePix and Famobi publish no schedule at all.
Playable ads are short interactive demos of a game shown in an ad slot, and they work for web games from two sides. For a game publisher, a playable is just a creative type that advertisers bring: if demand supports it, it runs in your existing interstitial or rewarded slot. For a developer promoting a game, it is a user-acquisition creative built from that game.
Place an in-page video player on the page around the game, not inside it: beside or below the game frame, visible without scrolling and never over game controls. It plays muted by default, and on mobile it usually goes below the game or in a sticky slot. It runs alongside gameplay, so unlike interstitials and rewarded ads it needs no break points.