Business FAQs
How long does game moderation take?
Game moderation turnaround times vary by platform, with different web portals maintaining their own review schedules. Prepare your build cleanly to pass technical checks promptly.
Business FAQs
Answers for developers, publishers and site owners on monetizing and distributing web games.
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Business FAQs
How do I integrate an ad SDK into a WebGL build?
A WebGL build cannot call an ad SDK's JavaScript directly. Unity needs a .jslib plugin exposing extern C functions to JS; Godot 4 uses the JavaScriptBridge singleton. Both call the SDK's show/reward methods and must handle an 'empty' result by continuing the game.
Business FAQs
How do I get my game onto Microsoft MSN?
MSN does not have a public self-serve developer portal where you upload a build directly. Developers reach MSN by partnering with established web game publishers and distributors that operate master publisher accounts with Microsoft. The practical route is integrating an open cross-platform SDK and submitting your HTML5 build to an existing distribution partner.
Business FAQs
Game widget for a website: how does it work?
A game widget is a snippet of code that loads a hosted catalog of playable HTML5 games onto your page. The games run on the provider's servers, so you don't host or build anything. You earn a share of ad and purchase revenue the games generate on your site.
Business FAQs
What is match rate and why does it matter?
Match rate = requests that received an ad from demand / ad requests. It sits between 'ad requests' and 'fill rate' in the funnel: low match rate means demand isn't bidding on your traffic at all, before any fill or revenue question comes up.
Business FAQs
Which monetization metrics can I track for a web game?
The core set is ad requests, match rate, fill rate, show rate, eCPM, RPM and revenue. Each measures a different step of the ad funnel, from asking for an ad to getting paid, and none of them means much without also knowing the geo and ad format behind it.
Business FAQs
Can I publish the same HTML5 game on several portals?
Usually yes, but not everywhere: GameDistribution, GamePix, Famobi, itch.io and Playgama all publish non-exclusively, while Poki's preferred deal is web-exclusive for five years by default and CrazyGames offers extra compensation for launch exclusivity. Where multi-porting is allowed, the real cost is one SDK integration and account per portal.
Business FAQs
What are typical payment thresholds for game publishers?
Published thresholds cluster at $100: Playgama releases a withdrawal above $100, CrazyGames requires โฌ100 before it issues a payout, and GameDistribution pays within 60 days of the monthly report once the share reaches โฌ100. Poki, GamePix and Famobi publish none. The threshold is a separate question from the revenue split.
Business FAQs
Which game portal pays out fastest?
Of the portals that publish anything, CrazyGames is fastest: โฌ100 minimum, then payment by about the 10th of the next month. GameDistribution uses the same โฌ100 but allows itself 60 days after the monthly report. Playgama releases a withdrawal once the balance passes $100. Poki, GamePix and Famobi publish no schedule at all.
Business FAQs
What are playable ads and do they work for web games?
Playable ads are short interactive demos of a game shown in an ad slot, and they work for web games from two sides. For a game publisher, a playable is just a creative type that advertisers bring: if demand supports it, it runs in your existing interstitial or rewarded slot. For a developer promoting a game, it is a user-acquisition creative built from that game.