Answers for developers, publishers and site owners on monetizing and distributing web games.
337 posts
Neither wins by default. Ads usually bring revenue sooner because they need no purchase funnel, while IAP can out-earn an ad-only build per user in games with strong retention and a real in-game economy. The two interact: a rewarded ad for an extra life competes with selling that life, so balance them rather than treat them as separate revenue streams.
Google H5 Games Ads (AdSense H5 Games Ads) is Google's ad product for HTML5 games: interstitial and rewarded ads shown through the Ad Placement API. It is available by application to publishers with an approved AdSense account, subject to eligibility. Games can run on your own site, iframed into third-party sites, or in Android WebViews, with full-screen ads only at natural breaks.
Yes. Google offers AdSense H5 Games Ads specifically for HTML5 games: interstitial and rewarded ads through the Ad Placement API, available by application to approved AdSense publishers. Games can run on your site, in iframes on third-party sites, or in Android WebViews. Full-screen ads must appear at natural breaks. Playgama Ad is another route: one SDK connected to 11 demand partners.
A Unity WebGL build runs in the browser, so it is monetized with web ad SDKs, not mobile ones. Unity C# code calls the ad SDK's JavaScript through a .jslib plugin (or an engine plugin that wraps it), and the game should pause gameplay and audio while an ad is on screen. Ads are one path among four: in-app purchases, licensing and sponsorship also apply.
You have four paths: ads, in-app purchases, licensing and sponsorship. For a self-hosted HTML5 game the usual start is ads on your own domain: Playgama Ad adds 11 demand partners, including Google Ad Manager, behind one JavaScript SDK (window.pgAds) and does not touch your purchase flow, so your own in-app purchase system keeps working. Access is by application at playgama.com/adv.
Yes. HTML5 games are monetized mainly through ads - interstitial, rewarded, banner and in-page video - served by networks such as Google AdSense H5 Games Ads, AdinPlay, Playwire, Venatus or Playgama Ad, alongside in-game purchases, licensing and sponsorship. Format choice matters most: in the RocketGoal case (mostly Tier-1 traffic), interstitials brought about 60% of ad revenue from roughly 18% of impressions.
There is no fixed rate: revenue = ad requests ร fill rate ร eCPM / 1000. Format and geo decide most of it: fullscreen formats (interstitial, rewarded) earn several times more per impression than banners, and Tier-1 traffic several times more than the rest. In the RocketGoal case (Mobidictum, 06.08.2026, mostly Tier-1 traffic), interstitials had roughly 8x banner eCPM and brought about 60% of ad revenue.