50% Higher CPMs and a New Revenue Stream: The KBH Games and Playgama Ad Case Study When your site’s CPM drops by more than 50% overnight, you have two choices: shut things down, or upgrade your ad stack. For KBH Games, a web gaming portal with 2 million monthly active […]
General / Main / Success case
Doubling gCPM for a web games portal: Lagged.com case with Playgama
Valeria Svistunova explains how a new distribution and monetization model helped Lagged.com significantly increase revenue per play. HTML5 games are no longer confined to dedicated gaming portals. Over the past few years they have spread across social media, messaging apps, and mainstream digital media platforms. As audiences fragment across these […]
General / Main / Success case
Three Lessons About Web Gamedev ChennaiGames & Playgama Took From Working on “MR RACER”
Making a game a success goes beyond the monetization and ad placements. ChennaiGames is a passionate team of game developers committed to crafting immersive and entertaining games for players worldwide. Playgama is a game tech platform designed to give HTML5 developers access to the whole web market at once. Two […]