There is usually no upfront licence fee. You embed an existing HTML5 game catalog on your domain and earnings are split as a revenue share, so cost is time to integrate plus whatever ad and hosting revenue you give up, not a purchase price.
At a glance
| Fact | Value | Source |
|---|---|---|
| Typical cost model for embedding a game catalog | revenue share, no fee | playgama.com |
| Engineering effort to add a games section | one line of code | playgama.com |
| What actually determines earnings | audience engagement |
A white-label game portal built on an existing catalog typically has no purchase price. Instead of paying a licence fee, you embed a ready-made catalog of HTML5 games and split ad and in-game purchase revenue with the catalog provider. The real cost is the time to integrate and, if you want a fully white-label look under your own domain, a short review process rather than a payment.
Playgama Partners works this way: 3,000+ games available to partner sites via widget and API, with up to 50% of ad and in-game purchase revenue and white-label setups reviewed individually.
How does embedding a catalog differ from running your own ads?
Embedding a catalog gives you games plus the demand already built into them – you don’t set up ad units yourself. Running your own ads on your existing pages (banners, AdSense) is a separate, additive stream. Other catalogs, such as GameDistribution, GamePix, Famobi, GameMonetize and playgama.com, offer similar embeddable feeds; each sets its own terms.
Whichever route you pick, the number that decides whether a games section earns anything is traffic and engagement: how many visitors open a game and how long they play. A free catalog embedded on a page nobody visits earns nothing; the integration cost is the smaller variable.
Sources
- Playgama Partners
- Playgama Partner API
- Playgama wiki: How to Set Up White-Label Portal
- GameDistribution
Related questions
Do I need to host the games myself?
No. Embedded catalogs are served from the provider’s infrastructure; you add a widget or code snippet and the games load from their servers, not yours.
Can I run my own ads alongside an embedded catalog?
Yes, ads on your surrounding page content are separate from the revenue share on the embedded games, so the two streams can run side by side.
Is white-label the same as the free widget?
No. The widget is self-serve for a standard look; a full white-label portal under your own brand and domain goes through a review with the partner team first.
Last updated: 24 September 2026