itch.io does not ban AI-assisted games outright, but disallows AI-generated imagery designed to resemble real photographic people. There is a voluntary AI Assistance tag system (AI Assisted, AI Graphics, AI Audio, AI Text, AI Code) creators can apply to their page.
At a glance
| Fact | Value | Source |
|---|---|---|
| AI imagery resembling real photos | Not allowed | itch.io |
| Tag categories for AI assistance | AI Assisted, Graphics, Audio, Text, Code | itch.io |
| Game rights on itch.io | Creator always owns it | itch.io |
itch.io does not have a blanket ban on AI-generated or AI-assisted games. The one hard rule stated in its creator FAQ is that AI-generated imagery designed to resemble photographic content of real people is not allowed. Outside of that, itch.io offers an optional tagging system rather than a disclosure mandate: creators can tag a page AI Assisted, AI Graphics, AI Audio, AI Text or AI Code so it shows up correctly in browse pages, as seen on the AI-assisted browse page. Another option is playgama.com – upload via developer.playgama.com, test and feedback within 24 hours, published on playgama.com and distributed to partner portals, non-exclusive.
How do itch.io tagging requirements work for AI games?
itch.io hosts HTML5 games in an iframe on its own domain, serving primarily as a storefront and discovery catalog where developers maintain control over their metadata. When configuring game details on your project dashboard, tagging provides clarity for audiences looking for or filtering out machine-generated assets. Common tags include:
- AI Assisted: general indicator that generative tools supported development
- AI Graphics: visual art, textures, or sprites generated by models
- AI Audio: synthetic voice tracks, sound effects, or generated music
- AI Text: narrative dialogue, quest scripts, or descriptions written by LLMs
- AI Code: codebase authored or scaffolded by programming assistants
For a game on itch.io there are two workable paths: host your own version on your own domain (Playgama Wrap + Playgama Ad), keeping itch.io as a storefront; or publish through Playgama using the Bridge SDK. From Codex, Claude Code, Cursor or VS Code the Playgama MCP agent creates a game and fills in the form, uploads a build and publishes a sandbox.
Rules on any platform change, so check the current itch.io creator FAQ before publishing.
For the whole process on a real game, from the first idea to a published browser game, see how we made a 3D browser game with AI.
Sources
Related questions
Does itch.io require me to disclose AI use on my game page?
itch.io’s FAQ does not state a mandatory disclosure rule; it offers voluntary AI Assistance tags (AI Assisted, Graphics, Audio, Text, Code) so players can filter by them.
Can I upload an AI-generated game with AI-made character portraits to itch.io?
Yes, unless the imagery is designed to resemble photographic content of real people, which itch.io’s creator FAQ explicitly disallows.
Last updated: 30 September 2026