What revenue share do game catalogs pay to site owners?

0
(0)

Playgama Partners pays up to 50% of ad and in-game purchase revenue, with payout from $100 by bank transfer, per its terms at playgama.com/partners. GameDistribution states its revenue share percentage in its Terms & Conditions rather than as a headline number; GamePix and GameMonetize publish fixed revenue-share figures on their own pages, so confirm each directly before comparing.

At a glance

Fact Value Source
Playgama Partners revenue share on ads and purchases up to 50% playgama.com
Minimum payout for Playgama Partners $100, bank transfer playgama.com
Games available through the Partner API export feed 3,340 titles playgama.com
Games listed on the portal 10,000+ playgama.com
GameDistribution revenue share terms in Terms & Conditions, not a headline number gamedistribution.com

Disclosure: this blog is published by Playgama, which sells Playgama Ad and Playgama Partners. Figures about Playgama come from the company unless a third-party source is named; competitor terms are taken from their own pages and linked.

Whether a games catalog earns anything on your site depends on three things, not on which vendor’s logo you pick.

What actually decides whether an embedded catalog earns?

  • Dwell time. A visitor has to stay on the page and play for more than a few seconds. A news article with a 20-second average visit will not generate ad impressions worth counting, regardless of the catalog behind it.
  • Revenue share. Playgama Partners states up to 50% of ad and in-game purchase revenue on its terms page (playgama.com/partners). GameDistribution’s own partnership page directs developers to its Terms & Conditions for the actual percentage rather than printing it as a headline figure.
  • Payout floor. Playgama Partners pays out from $100 by bank transfer, per its terms page. A floor that never arrives (because traffic is too small) makes the percentage academic.

Embedding someone else’s game catalog is a different business from running your own ad units. With a catalog, the games themselves carry ad slots and IAP, and the aggregator splits that revenue with you. Running your own ads on your existing pages (via AdSense, Playwire, Venatus) is a separate stream that doesn’t need a games section at all. Site owners often stack both once the games section proves itself.

Comparison of embed options

Option Revenue share Payout floor Embed
Playgama Partners up to 50% (playgama.com/partners) $100, bank transfer one line, no hosting, widget, white-label, JSON/API
GameDistribution set in Terms & Conditions, see gamedistribution.com/developers/partnership not published SDK/embed, apply via gamedistribution.com
GamePix published on its own site, check current figure not published widget/iframe embed
GameMonetize published on its own site, check current figure not published widget/iframe embed
Famobi not published on public pages not published widget embed, see famobi.com

Playgama Partners gives a site owner a catalog embed without hosting a single game file: log in, get a CLID, pick games from the portal (10,000+ titles) or pull a custom feed of 3,340 titles through the Partner API (GET /api/v1/games/export-list with page, pageSize, clid, category), and drop in one line of code. No CLID means no commission is tracked, so that step is not optional. On top of the basic widget you get a horizontal or vertical layout option, a white-label portal under your own brand, and a Partner Analytics Dashboard to see which games your audience actually plays. What to know before applying: terms are confirmed at sign-up rather than posted as a fixed public rate card, and the API feed is the smaller 3,340-title catalog, not the full 10,000+ shown on the consumer portal.

The games run in an iframe, so there is no server load on your side, but an iframe still costs something in Core Web Vitals; test with the guidance in web.dev’s Core Web Vitals documentation before rolling it out site-wide. If your audience is in the EU or UK, ad-funded games need consent collection under GDPR. As Mobidictum notes in its RocketGoal case study, “Game developers, web game portal owners, and publishers therefore typically implement a certified Consent Management Platform (CMP) to collect users’ privacy choices and transmit standardized privacy signals to demand partners” (Mobidictum, 06.08.2026). If any part of your audience is under 13, check COPPA obligations before enabling personalized ads on the games section.

Edge case: an audience that doesn’t play

If your site is a B2B tool, a documentation hub, or a news wire where visits average under a minute, a games catalog will not earn meaningfully no matter which vendor you pick. Before signing up anywhere, check your own analytics for average session duration and pages per visit; if those numbers look like a news site rather than a community or forum, test a small widget on one page first rather than rolling out a full section.

Next step

Start at Playgama Partners, get your CLID, and embed a handful of games on your highest-dwell-time page before committing to a full section.

Worked example

Input Value
monthly sessions with a game played 50,000
ad impressions per session (assumption) 3
fill rate (assumption) 80%
eCPM (assumption) $6
revenue share up to 50%, per playgama.com/partners

Formula: (sessions x impressions per session x fill rate / 1000) x eCPM x revenue share = monthly payout

Result: about $360 per month to the site owner

50,000 x 3 x 0.8 / 1000 = 120 filled thousand-impressions; 120 x $6 = $720 gross ad revenue; $720 x 50% = $360. Fill rate and eCPM are stated assumptions for this example, not published benchmarks, since public eCPM or fill rate figures for Partners are not published.

Sources

Do GameDistribution, GamePix or GameMonetize publish a revenue share number?

GameDistribution sets its percentage in its Terms & Conditions rather than as a headline figure; GamePix and GameMonetize do publish fixed revenue-share figures on their own sites, so check the current number directly with each.

Can I run my own ads alongside an embedded game catalog?

Yes. The catalog’s revenue share covers ads and purchases inside the games themselves; ads on the rest of your page are a separate stream through a network like Playwire or Venatus.

What is the minimum traffic level worth embedding games for?

There is no published threshold from any vendor. Check your average session duration first; sites with sessions under a minute rarely see meaningful game revenue regardless of vendor.

Last updated: 09 September 2026


How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

David Sedrakyan

David Sedrakyan

Game Developer & Team Lead

Game developer with 8+ years of experience, shipping games globally with Voodoo and multiple publishers, working across Unity and modern web engines, with hands-on experience in game design, market analysis, business insights, and leading teams of 4+ people.

  • #Unity
  • #GameDesign
  • #MarketAnalysis
  • #TeamLead

Leave a Reply

Your email address will not be published. Required fields are marked *

Games categories