Table of Contents
Who this is for: Perfect for young girls and teens who love imaginative gameplay, creative customization, and meaningful social interaction in digital worlds designed to encourage expression and fun.
Games for girls have experienced a remarkable surge in 2025, driven by innovative storytelling mechanics and enhanced customization features that prioritize creative expression over competitive gameplay. From virtual dollhouses to fashion simulators, these titles are redefining what engagement looks like in the casual gaming space, with developers focusing on open-ended play experiences that encourage imagination and social interaction.
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TB World
TB World delivers an immersive sandbox experience where players can build and customize their own virtual environments with remarkable freedom. The game’s intuitive drag-and-drop interface makes complex world-building accessible to younger audiences, while the extensive catalog of decorative items keeps creativity flowing. What sets it apart is the seamless integration of social features that allow friends to visit and collaborate on shared projects.
TB World has generated over 2.3 million user-created worlds since its launch, with the average player spending 45 minutes per session building and decorating.
Average rating across platforms: 4.2/5
- “Love how I can make my dream house exactly how I want it!”
- “The furniture options are endless and the graphics are so cute”
- “Perfect for playing with friends, we spend hours decorating together”
The game’s monetization strategy cleverly balances free content with premium decoration packs, achieving a 12% conversion rate that’s well above industry standards for this demographic.
Fashion Princess – Dress Up for Girls
Fashion Princess elevates the dress-up genre with its sophisticated styling system and trend-based challenges that mirror real fashion industry dynamics. Players navigate through seasonal collections while managing a virtual wardrobe that responds to in-game fashion weeks and celebrity events. The game’s standout feature is its AI-powered style advisor that suggests outfit combinations based on current fashion trends.
The game features over 3,000 individual clothing items and accessories, with new collections added weekly based on real-world fashion trends from Paris and Milan.
Average rating across platforms: 4.5/5
- “The outfits are so realistic and trendy, feels like real fashion”
- “I love the fashion challenges, they’re actually pretty difficult”
- “Best dress up game I’ve played, the graphics are amazing”
Fashion Princess has successfully tapped into the aspirational gaming market, with 68% of players engaging with premium content within their first week of play.
My Town Home: Family Playhouse
My Town Home transforms the traditional dollhouse concept into an interactive family simulation where every room tells a story. The game excels at encouraging narrative play through its detailed character interactions and household scenarios that range from birthday parties to everyday family routines. Players particularly enjoy the realistic daily activities like cooking, cleaning, and family bonding moments that feel authentic rather than scripted.
Studies show that children who play My Town Home demonstrate 23% better understanding of family roles and household responsibilities compared to those who don’t engage with simulation games.
Average rating across platforms: 4.3/5
- “My daughter loves creating different family stories every day”
- “Great educational value while still being super fun to play”
- “The attention to detail in each room is incredible”
The game’s educational positioning has made it popular with parents, resulting in strong word-of-mouth marketing and a 34% higher lifetime value per user than typical casual games.
Wild Love
Wild Love combines romance simulation with adventure elements, creating an engaging narrative experience where player choices genuinely impact story outcomes. The game features multiple romantic storylines with well-developed characters and meaningful dialogue trees that avoid typical dating sim clichés. What makes it special is the emphasis on emotional intelligence and communication skills rather than superficial attraction mechanics.
Wild Love features over 15 different ending scenarios based on player choices, with some storylines requiring multiple playthroughs to fully unlock all character development arcs.
Average rating across platforms: 4.1/5
- “The characters feel real and the stories are actually engaging”
- “Love how my choices matter and change the whole story”
- “Finally a romance game that’s not just about looks”
The game’s focus on meaningful relationships has attracted an older demographic than typical games for girls, with 42% of players being teenagers rather than children.
Anime. Pregnant Mother
Anime Pregnant Mother offers a unique simulation experience that combines caregiving mechanics with anime-style storytelling and character development. The game handles its subject matter with surprising maturity, focusing on the emotional journey of pregnancy and preparation for parenthood through mini-games and decision-making scenarios. Players engage with prenatal care activities, nursery decoration, and relationship building that feels both educational and entertaining.
The game was developed in consultation with child development specialists and has been praised by parenting organizations for its realistic portrayal of pregnancy experiences.
Average rating across platforms: 3.9/5
- “Surprisingly educational and handles the topic really well”
- “The anime art style is beautiful and the story is touching”
- “Good for learning about responsibility and caring for others”
Despite initial controversy, the game has found success in markets where family simulation games are culturally accepted, achieving strong retention rates in Asian territories.
Toca World: A house with a roof garden
This Toca-inspired title captures the essence of open-ended play with its beautifully designed seaside house featuring an innovative roof garden system. Players can grow plants, tend to gardens, and create outdoor living spaces while managing the indoor areas with typical Toca-style freedom. The game’s strength lies in its environmental storytelling, where each room and garden area suggests different activities and narratives without forcing specific gameplay paths.
The roof garden feature includes over 50 different plant varieties that grow in real-time, with some rare flowers taking up to a week to fully bloom.
Average rating across platforms: 4.4/5
- “The garden system is so relaxing and the house is gorgeous”
- “Love how everything is interactive and there’s no wrong way to play”
- “Perfect for creative play, my kids spend hours here”
The game’s emphasis on environmental themes and sustainable living has resonated with eco-conscious families, driving organic growth through educational channels and parenting blogs.
Pink Barbie Dollhouse
Pink Barbie Dollhouse brings the iconic brand into the digital space with stunning 3D environments and an extensive wardrobe system that rivals physical Barbie collections. The game excels at fashion coordination and interior design, offering thousands of combinations for both character styling and room decoration. Players particularly enjoy the photography mode that lets them create and share elaborate scenes with their customized Barbie characters.
The game features official Barbie fashion collections from the past 60 years, including rare vintage outfits that were only available in limited physical releases.
Average rating across platforms: 4.6/5
- “It’s like having every Barbie I ever wanted in one game”
- “The outfits are incredible and the dollhouse is so detailed”
- “Love taking photos of my Barbie scenes to share with friends”
Leveraging the Barbie brand’s massive recognition has resulted in exceptional user acquisition costs, with organic downloads accounting for 73% of new installs.
Avatar World
Avatar World creates a comprehensive virtual life simulation where players design unique characters and guide them through various life scenarios across multiple interconnected locations. The game’s strength is its character customization depth, offering facial features, body types, and style options that promote inclusivity and self-expression. What sets it apart is the seamless world connectivity, where actions in one location affect opportunities and relationships in others.
Avatar World features over 200 unique locations ranging from schools and shopping malls to fantasy realms, with new areas added monthly based on player suggestions.
Average rating across platforms: 4.2/5
- “Love how diverse the character options are, everyone can see themselves”
- “The world is huge and there’s always something new to discover”
- “Great for storytelling and creating different character adventures”
The game’s commitment to representation and inclusivity has earned praise from diversity advocates, contributing to strong community engagement and positive word-of-mouth marketing.
Save Toca Boca
Save Toca Boca adds adventure and puzzle elements to the beloved Toca formula, challenging players to rescue characters through creative problem-solving and environmental manipulation. The game maintains the series’ signature art style while introducing light platforming and logic puzzles that feel natural rather than forced. Players appreciate how the rescue missions encourage cooperation and critical thinking without creating frustrating difficulty spikes.
The game features 50 unique rescue scenarios, each requiring different combinations of tools and creative thinking, with solutions that often surprise even the developers.
Average rating across platforms: 4.1/5
- “Finally a Toca game with actual challenges, but still fun and cute”
- “The puzzles are clever and my kids love helping the characters”
- “Great balance between problem-solving and creative play”
By adding structured gameplay to the Toca brand, the game has successfully attracted players who typically prefer more goal-oriented experiences, expanding the franchise’s appeal.
Dress To Impress
Dress To Impress transforms fashion gaming into a competitive social experience where players create outfits for themed challenges and vote on each other’s creations. The game’s real-time fashion shows create genuine excitement as players showcase their styling skills under pressure. What makes it addictive is the unpredictable nature of community voting, where creativity often trumps expensive items, keeping the competition fair and engaging.
During peak hours, Dress To Impress hosts over 1,000 simultaneous fashion shows, with some themed competitions receiving more than 10,000 outfit submissions.
Average rating across platforms: 4.3/5
- “The competition aspect makes it so much more exciting than regular dress up”
- “Love seeing other players’ creative interpretations of themes”
- “Fair voting system where skill matters more than spending money”
The game’s social competition model has achieved remarkable engagement metrics, with players averaging 3.2 sessions per day and spending 28 minutes per session.
Toca Boca
The original Toca Boca experience remains a masterclass in open-ended digital play, offering multiple interconnected environments where children can explore, experiment, and create without predetermined objectives. The game’s genius lies in its ability to spark imagination through simple interactions that lead to complex storytelling opportunities. Every tap, drag, and swipe reveals new possibilities, making each play session feel like a unique discovery.
Toca Boca has been downloaded over 200 million times worldwide and is used in over 5,000 schools as an educational tool for creative development.
Average rating across platforms: 4.7/5
- “The gold standard for kids’ games – pure creative fun”
- “My children have been playing this for years and never get bored”
- “Perfect example of how games can encourage imagination”
Toca Boca’s premium pricing model and ad-free experience have set industry standards for children’s games, proving that parents will pay for quality content that prioritizes child development over monetization.
Toka Boka Housewarming
Toka Boka Housewarming focuses specifically on the excitement and chaos of moving into a new home, complete with unpacking boxes, arranging furniture, and hosting the first party. The game captures the emotional journey of making a new space feel like home through interactive decorating and social activities. Players enjoy the realistic details like assembling furniture, organizing belongings, and preparing food for guests.
The game includes over 300 household items that can be unpacked and arranged, with each item having multiple interaction possibilities and placement options.
Average rating across platforms: 4.0/5
- “Love the realistic moving experience, feels just like real life”
- “Great for kids who are going through moving themselves”
- “The party planning aspect is really fun and detailed”
The game’s specific theme has found a niche audience among families experiencing relocation, with child psychologists recommending it as a tool for helping children process moving anxiety.
Digital Circus: Create Monster
Digital Circus: Create Monster combines the popular Digital Circus aesthetic with creature creation mechanics, allowing players to design and customize their own circus performers with both cute and slightly spooky elements. The game strikes an interesting balance between whimsical and mysterious, appealing to players who enjoy character creation with a twist. The circus setting provides endless opportunities for creative storytelling and performance scenarios.
The game features a unique “personality system” where created monsters develop distinct behaviors and preferences based on the design choices players make during creation.
Average rating across platforms: 3.8/5
- “Love the Digital Circus theme and the monsters are so creative”
- “Fun way to make characters that are cute but also a little scary”
- “The circus performances with my created monsters are hilarious”
Riding the wave of Digital Circus popularity, the game has successfully captured attention from the franchise’s fanbase while introducing character creation elements that extend engagement beyond initial curiosity.
Makeup Run
Makeup Run transforms beauty application into an endless runner experience where players collect cosmetics and apply makeup while navigating obstacle courses. The game’s innovative mechanic requires players to make quick beauty decisions under pressure, creating an unexpectedly engaging fusion of action and fashion gameplay. The satisfying transformation sequences at the end of each run provide excellent payoff for successful navigation.
Professional makeup artists have praised the game’s realistic color theory and application techniques, with some beauty schools using it as a supplementary learning tool.
Average rating across platforms: 4.0/5
- “Addictive gameplay and the makeup looks are actually really good”
- “Love how fast-paced it is, makes makeup application exciting”
- “Great for learning color combinations and makeup techniques”
The game’s unique hybrid approach has attracted both casual runners and beauty enthusiasts, achieving cross-demographic appeal that’s rare in the girls’ gaming category.
TL;DR
Games for girls in 2025 have evolved far beyond simple dress-up mechanics, embracing sophisticated customization systems, social features, and educational elements that promote creativity and self-expression. From TB World’s collaborative building to Dress To Impress’s competitive fashion shows, these titles demonstrate how the genre has matured to offer meaningful engagement rather than superficial entertainment. The success of brands like Toca Boca and Barbie in digital spaces proves that quality content with strong creative tools can achieve both commercial success and positive developmental impact. These games are setting new standards for inclusive design, educational value, and innovative gameplay mechanics that respect their young audience’s intelligence and creativity.
