Making a game a success goes beyond the monetization and ad placements.
ChennaiGames is a passionate team of game developers committed to crafting immersive and entertaining games for players worldwide. Playgama is a game tech platform designed to give HTML5 developers access to the whole web market at once.
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Two teams joined forces to improve and distribute “MR RACER”, a nitrous racing game. Pavel Polovinka, the Head of B2B at Playgama, shares the insights he gained from working on its promotion.
What is “MR RACER” and Why You Should Care
ChennaiGames took a shot for the Moon with “MR RACER”. Combining various game modes, 15 customizable cars, adaptive controls, changing weather conditions, advanced graphics and rolling it into a compact build that takes only 30 MB is a small wonder — a wonder made possible by ChennaiGames’ skill and ingenuity.
As of the time of writing, these are the results the game has shown, by platform:
Facebook Games. “MR RACER” earned a feature in the Play Tab — a distribution tier for higher-quality and better-performing games within the platform. Typically, the chances of this are around 3%, and this achievement is in no least because “MR RACER” is just an all-around great game. We didn’t even have to buy traffic — the fan base grew organically. Still, it’s on our roadmap. Through paid promo, we expect to broaden the market coverage and help the game make it to the “Featured” section.
MSN Games. The game is featured on the portal’s main page and continues to drive high engagement from players around the world.
YouTube Playables. “MR RACER” is available to billions of users on the 2nd most popular website on the planet, and has gathered more than 2 million plays in just a month since the launch.
However, there is more than pedigree and revenue to be considered. Both Playgama and ChennaiGames gained important lessons from working on “MR RACER”.
Lesson 1: Good Things Come to Those Who Wait
By the time ChennaiGames published “MR RACER” on our platform in 2024, it was already available on other websites. Four months after publication, we noticed the game gaining noticeable traction on the Playgama platform. At that point, our offering ChennaiGames help with distribution via MSN and Facebook, was a question of time.
In gamedev, perseverance and dedication go a long way. Gathering momentum takes time, and kudos to ChennaiGames for sticking to their guns.
Lesson 2: Iteration Is The Mother of Success
Publishing on MSN and Facebook wasn’t a cakewalk (it rarely is). Devs of ChennaiGames complied with multiple requests from the platforms. For example, they rearranged social sharing buttons and implemented “Add to Favourites” functionality (now sunset) for the Facebook version.
Adapting “MR RACER” to YouTube Playables was no small feat, either. This project is one of the first three in this niche for us at Playgama. Plus, there aren’t that many racing games in this category to begin with. ChennaiGames didn’t have many reference points to go with while adapting the racing game for the portrait mode. Nonetheless, they did it in just a few days!
Constant improvements and an iterative approach solve two tasks at once. First, they open doors to new platforms. Second, they let developers keep the players’ interest high.
Lesson 3: Trust Is a Two-Way Street
At Playgama, we work with different types of game studios. Some developers quit halfway, overestimating the time and effort needed to adjust to the platforms. With ChennaiGames, we chose to believe that they will do what it takes to feature the game on a platform or optimize its monetization model. Thankfully, the studio delivered on that trust. ChennaiGames takes their work very seriously, while staying flexible, responsive, and attentive to our advice. For every requirement and suggestion received, they shipped a new build.
Playgama has been an excellent partner in distributing our game. The Playgama Bridge SDK is a real time-saver; easy to integrate, stable, and truly ‘one for all’ across multiple web gaming portals.
We especially appreciated:
- A team that’s both technically sound and genuinely supportive
- Fast feedback and approvals during integration and launch
- A transparent and developer-friendly process
We’re looking forward to continuing our collaboration.
Publishers and distributors should be as interested in the games’ performance as much (if not more) than the creators. The latter, in their turn, must stay connected to their work not only on a creative level, but on a product and a financial ones, too.
Class Dismissed
Talent is handy when it comes to game development. Yet without the discipline and the proverbial soft skills, even the most gifted game designer won’t make it very far. At Playgama, we take care of the tedium — the distribution and promotion, while the devs can focus on the game itself.
