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Who this is for: Parents, educators, and gaming enthusiasts curious about the corporate ownership behind popular children’s apps.
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Spin Master Corporation Owns Toca Boca
Toca Boca is owned by Spin Master Corporation, a Canadian multinational toy and entertainment company. Spin Master acquired the Swedish digital play studio in 2016 for approximately $22.5 million, recognizing the immense potential in Toca Boca’s child-friendly app ecosystem.
The Acquisition Story
Originally founded in Stockholm, Sweden in 2010, Toca Boca started as an independent digital play studio focused on creating imaginative apps for children. The company quickly gained recognition for its award-winning games that encouraged creativity and open-ended play without competitive elements or in-app purchases.
When Spin Master stepped in during 2016, they saw an opportunity to expand their digital footprint beyond traditional toys. The acquisition allowed Spin Master to tap into the growing mobile gaming market while maintaining Toca Boca’s unique design philosophy and creative independence.
Spin Master’s Strategic Vision
Under Spin Master’s ownership, Toca Boca has flourished remarkably. The brand has achieved over 1 billion downloads across its game portfolio, making it one of the most successful children’s app developers globally. Spin Master has invested heavily in expanding the Toca Boca universe, launching new titles regularly while preserving the core values that made the original games so beloved.
The Canadian parent company has also leveraged Toca Boca’s digital success to create physical merchandise, toys, and even explore entertainment opportunities like animated content. This multi-platform approach demonstrates how Spin Master views Toca Boca as more than just a game developer – it’s a comprehensive children’s entertainment brand.
Today, Toca Boca continues operating from its Stockholm headquarters while benefiting from Spin Master’s global distribution network and resources, creating magical digital experiences that spark imagination in children worldwide.
TL;DR
Spin Master Corporation, a Canadian toy company, owns Toca Boca after acquiring the Swedish digital play studio in 2016 for $22.5 million.
