Table of Contents
TL;DR
Roblox takes 30% of all gamepass sales, leaving developers with 70% of the revenue from each purchase.
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Roblox’s Revenue Split for Gamepasses
Roblox takes 30% of all gamepass sales, leaving developers with 70% of the revenue. This means if you sell a gamepass for 100 Robux, you’ll receive 70 Robux while Roblox keeps 30 Robux as their platform fee.
How the Revenue Split Works
When a player purchases your gamepass, the transaction goes through Roblox’s payment system. The 30% cut covers platform maintenance, payment processing, customer support, and hosting services. This percentage applies to all in-experience purchases, including gamepasses, developer products, and other monetization features.
Additional Fees to Consider
Beyond the standard 30% platform fee, there’s an often-overlooked marketplace fee when trading Robux. If you plan to exchange your earned Robux for real money through the Developer Exchange program, Roblox requires a minimum of 50,000 Robux and takes additional processing fees.
| Gamepass Price | Developer Receives | Roblox Takes |
|---|---|---|
| 100 Robux | 70 Robux | 30 Robux |
| 500 Robux | 350 Robux | 150 Robux |
| 1,000 Robux | 700 Robux | 300 Robux |
Maximizing Your Gamepass Revenue
Smart developers price their gamepasses strategically, considering the 30% cut from the start. Focus on creating valuable content that justifies higher prices, and remember that player retention often matters more than individual purchase amounts. Building a loyal community can lead to multiple purchases over time, making that 70% revenue share more substantial.
Understanding these revenue mechanics helps you make informed decisions about monetizing your Roblox creations, and if you’re looking for inspiration, exploring different game styles can spark new gamepass ideas.
Who this is for: Roblox developers and creators looking to understand platform monetization and revenue sharing.
