Table of Contents
TL;DR
Roblox takes a 30% fee from most earnings including game passes and marketplace sales, meaning developers keep 70% of their Robux revenue.
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Roblox’s 30% Marketplace Fee Explained
Roblox takes a 30% fee from most earnings on their platform, which developers commonly refer to as “Roblox tax.” This means when you sell an item, game pass, or receive donations through your experience, you’ll keep 70% of the Robux while Roblox retains 30%.
What Gets Taxed on Roblox
- Game passes and developer products: 30% fee applies to all purchases
- Clothing and accessories: 30% marketplace fee when sold
- Group payouts: No additional tax beyond the original 30%
- Premium Payouts: No tax – you receive the full amount
How to Calculate Your Earnings After Tax
The calculation is straightforward: multiply your gross Robux by 0.7 to get your net earnings. For example, if someone buys a 100 Robux game pass, you’ll receive 70 Robux after the platform fee.
| Sale Price | Roblox Fee (30%) | Your Earnings (70%) |
|---|---|---|
| 100 Robux | 30 Robux | 70 Robux |
| 500 Robux | 150 Robux | 350 Robux |
| 1,000 Robux | 300 Robux | 700 Robux |
Why Roblox Charges This Fee
The 30% fee covers platform maintenance, hosting costs, payment processing, customer support, and content moderation. This rate aligns with industry standards – similar to what Apple’s App Store and Google Play charge developers.
Strategies to Maximize Your Revenue
Smart developers price their items accounting for the fee. Instead of setting a game pass at 70 Robux hoping to earn that amount, price it at 100 Robux to net your desired 70 Robux. Many successful creators also focus on Premium Payouts, which aren’t subject to the 30% fee and provide additional revenue based on engagement time from Premium subscribers.
Understanding these fee structures helps you make informed decisions about monetizing your creations and building sustainable revenue streams on the platform, especially when developing engaging experiences that keep players coming back for more.
Who this is for: Roblox developers and creators looking to understand platform fees and maximize their earnings.
