Send a short, specific email with a direct playable link (no download, no login), a one-line hook, and why the game fits that creator’s content. Target small/mid streamers who cover indie or jam games, not top-tier channels. A hosted browser build removes the biggest friction point in any pitch.
At a glance
| Fact | Value | Source |
|---|---|---|
| Best pitch format | direct playable link | itch.io |
| Best target size | small/mid creators | playgama.com |
| Biggest pitch killer | download or login required |
The pitch that works is short, specific, and removes friction: a direct link to a playable browser build, one sentence on what makes the game distinct, and one sentence on why it fits that creator’s channel. Streamers skip anything that needs a download, a launcher, or a login. A game hosted as a web build – your own site, or listed on a portal – solves this because the creator clicks and plays in seconds.
Who to target and what to send
- Target creators who already cover indie games, game jams, or small-studio releases – not general top-tier streamers, who get flooded and rarely respond to cold pitches.
- Find them through jam pages, indie Discords, and the games they already play – relevance matters more than follower count.
- Keep the email or DM to a few lines: link, hook, why it fits their content, and that you’re open to feedback (not demanding coverage).
- Offer a build with no login and no payment wall so they can try it in one click.
Places to host or list a playable build include:
- Playgama – upload via developer.playgama.com, published on playgama.com and distributed to partner portals.
- Poki – developer portal for browser game submissions.
- CrazyGames – developer portal for browser game submissions.
- GameDistribution – distribution for HTML5 games.
- itch.io – hosts HTML5 games in an iframe on its own domain.
Sources
- Playgama for developers
- Poki for developers
- CrazyGames for developers
- GameDistribution
- itch.io creators FAQ
Related questions
Should I pitch large streamers first?
No – small and mid-size creators reply more often and their audience is closer to indie game players. Save large streamers for after you have some coverage and clips to show.
Do I need a press kit to pitch a streamer?
A short one helps but is not required for a small creator – a playable link, a screenshot or short clip, and two sentences of context are usually enough.
What’s the biggest reason streamers ignore a pitch?
Friction: requiring a download, install, account creation, or payment before they can try the game. A direct browser link removes that barrier.
Last updated: 24 September 2026