News sites don’t build games – they embed an existing catalog or widget on a games page or section, keep readers on-site longer, and earn from the ad traffic that games attract. No hosting, no game development, no engineering beyond adding a script or plugin.
At a glance
| Fact | Value | Source |
|---|---|---|
| Embedding method for non-gaming sites | widget or iframe | wiki.playgama.com |
| What actually drives earnings | audience play time | |
| WordPress sites can use | official plugin | wiki.playgama.com |
News sites monetize with games by embedding a ready catalog rather than building anything themselves. A games section or widget added to an existing page keeps readers around longer between articles, and that extra time on site is what generates ad revenue – not the games as a product in themselves.
Playgama Partners provides a catalog of HTML5 games embedded with one line of code without hosting, offering a widget for non-gaming sites and white-label options.
How does the embedding actually work?
Typically it’s a single script tag or widget embed added to a page, sometimes white-labeled to match the site’s design, sometimes accessed through an API for more control over which games appear and how. The site owner doesn’t touch game code or hosting – the catalog provider serves the games and often the ads around them.
Other catalogs that publishers sometimes embed or link to include GameDistribution, GamePix, GameMonetize, Famobi, and playgama.com. Each has its own embedding method and commercial terms, worth checking directly before committing.
Whichever catalog is used, the real variable is whether the audience actually plays. A news site with high traffic but low dwell time on a games page will earn little regardless of the catalog; a site where readers linger and return to play daily will earn meaningfully more from the same widget. Placement (homepage vs. buried in a section) and how many games are shown matter more than which catalog is chosen.
Sources
- Playgama Partners
- Playgama wiki: Getting Started
- Playgama wiki: Adding Games Widget to Your WordPress Site
- GameDistribution
Related questions
Do news sites need developers to add a games section?
No. Embedding a widget or catalog is typically a script tag or plugin install; no game development or hosting is required from the site owner.
Does adding a games widget guarantee revenue?
No. Revenue depends on whether the audience actually plays and returns; a widget on a low-engagement page earns little regardless of catalog size.
Can a games widget be white-labeled to match site design?
Many widget integrations allow customization of layout (horizontal or vertical) so it fits a site’s existing design rather than looking like an external embed.
Last updated: 24 September 2026