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Games on their own domains now have a full stack behind them — publishing, monetization, and growth.
Playgama releases Wrap, a free service that turns an HTML5 game into a standalone website — with its own domain, built-in monetization via Playgama Ad, ready-made UX, in-game purchases, SEO, and player analytics out of the box.
Publishing takes three steps and about five minutes: integrate the open-source Playgama Bridge SDK, upload the game, then configure and publish it in the console. Updates sync automatically. The only thing the developer pays for is the domain — and they own it outright.
Playgama Wrap will be available through Developer Dashboard, with a gradual rollout to all developers over the coming weeks. The first developers get access today, August 21. Parts of the stack can be used without uploading the game to Playgama — full instructions are on our Wiki.
Three products, one infrastructure: launch, scale, and earn
With the release of Wrap, Playgama has completed its new infrastructure for games on standalone websites, which now covers the full cycle: publishing, monetization, and growth.
The other two pieces — monetization and growth — are covered by Playgama Ad and by Playgama DSP, which is part of it.
Playgama Ad is an ad monetization solution built specifically for games on the web; it is used both by individual HTML5 games on standalone websites and by large-scale web game portals and instant-play platforms, lifting CPMs through premium demand and bringing web inventory closer to mobile ad rates. Connected from day one with Wrap.
Playgama DSP lets developers acquire new players for a game from Playgama’s web gaming network. Developers run their own campaigns and bring in new players on a CPM or CPC basis.
As a result, any developer whose game can be exported to HTML5 — which may originally be a mobile or PC project — can launch it on a standalone website in five minutes, then grow and monetize it as an additional channel.
Dmitry Kachmar, Founder of Playgama: “The industry has shifted again, and games on standalone domains have grown into a segment of their own. We see midcore projects, social live-service games, and a large share of revenue coming from in-game purchases. Gaming used to be built entirely on platform-driven discovery and algorithms — now developers want to take back control and scale games on their own terms. Our job is to give them the tools. And while the cost of acquiring players in mobile stores is turning them into a red ocean, the open internet is still a blue one, on mobile and desktop alike.”
Early results from developers using Wrap
Hazmob, Piece of Cake, Drive Quest Online, and Gas Station are among the first titles to use The Wrap, and their early numbers show session time, retention, and revenue per user already outperforming some of the established channels they ship on.
Three months after launch with The Wrap, Hazmob FPS draws 120,000 visits a month to its own domain. The channel already delivers revenue comparable to many of the platforms and ecosystems the game is present on, and it’s expected to grow severalfold over the next 6–12 months.
Ozgur Hazar, Founder of Hazmob: “Three months after launch with The Wrap, Hazmob FPS draws 120,000 visits a month to its own domain, according to Playgama data. The channel already delivers revenue comparable to many of the web portals the game is distributed on, and Playgama expects it to grow severalfold over the next 6–12 months.”
The new infrastructure is the strongest fit for games that are platform-agnostic by nature and ship across many ecosystems at once — and the early adopters bear that out. Every one of them is live both in traditional mobile app stores and on standalone websites built with The Wrap.
A standalone website is rarely a full replacement for app stores and instant-play platforms — more often, it is an additional channel that reaches a different audience. But unlike any store or portal, this channel belongs to the developer entirely.
That ownership is what Wrap unlocks. Any game with the right potential can now build its own presence on the web and grow into a business in its own right.
Go standalone: https://playgama.com/wrap/
