One of Playgama’s goals is to create new web gaming–tailored ad formats for developers. And in the latest version of the Playgama Bridge SDK, we released a new kind of ad banner. The main difference between Advanced Banners and other ad formats is that they can be placed anywhere on the game screen, […]
Main
10 Ways to Monetize HTML5 Games That Actually Work in 2026
TL;DR: The Short Version Checklist: 4 Core Monetization Metrics (2026 Benchmarks) Before choosing a monetization method, you need to understand the KPIs that drive modern game development. Below are average benchmarks based on the Unity Gaming Report 2026 and internal analytics from major portals. Metric Meaning Target Benchmark (Global / Tier-1) ARPDAU […]
General / Main / Success case
Doubling gCPM for a web games portal: Lagged.com case with Playgama
Valeria Svistunova explains how a new distribution and monetization model helped Lagged.com significantly increase revenue per play. HTML5 games are no longer confined to dedicated gaming portals. Over the past few years they have spread across social media, messaging apps, and mainstream digital media platforms. As audiences fragment across these […]
General / Main / Playgama Ad
Playgama Becomes Google MCM Partner, Unlocking Premium Demand for Web Game Developers
Playgama has become an official Google MCM partner, allowing the company to provide web game developers and publishers with direct access to advanced features of the Google advertising network through Playgama Ad. For a web game developer or publisher, the main benefit is that their ad inventory becomes available to […]
General / Main / Success case
Three Lessons About Web Gamedev ChennaiGames & Playgama Took From Working on “MR RACER”
Making a game a success goes beyond the monetization and ad placements. ChennaiGames is a passionate team of game developers committed to crafting immersive and entertaining games for players worldwide. Playgama is a game tech platform designed to give HTML5 developers access to the whole web market at once.Play free […]
General / Main / Unity
Unity Build Optimization Tool: Analyze and Reduce Your Build Size with Playgama Bridge SDK
If you’ve ever shipped a Unity game to the web, you already know the truth: build size matters. Large web builds lead to longer loading times, worse retention, lower conversion, and, in many cases, poorer platform performance. This is especially noticeable on web portals, embedded platforms, and environments where users […]
General / Main / Unity
How to reduce empty Unity build size from 10MB to 2MB
Unity is a powerful and versatile game engine and with the right setup, it can produce highly optimized WebGL builds. While a default empty project may start around 7-8 MB, proper configuration and asset management can significantly reduce file size-making it possible to meet the strict load-time and size requirements […]
General / Main / Scratch
How an 11-Year-Old Programmer Helped Expand Scratch Game Distribution with Playgama
Playgama is highlighting a remarkable contribution from Damir Buldakov, an 11-year-old programmer from Vietnam. Working independently, Damir authored an extension that enables games created on MIT’s Scratch platform to be distributed across multiple web and social platforms via Playgama, reaching a potential audience of 300 million users worldwide. Image credit: […]
General / Main
Playgama Bridge SDK v1.21: In-Game Purchases, Cloud Saves, and More
We’re excited to announce the release of SDK v1.21, a major update focused on two key features:in-game purchases and cloud saves — now fully supported on Playgama.com.This release also includes improvements across all SDK integrations and engines: Unity, GDevelop, and Godot. Highlights In-Game Purchases You can now implement real-money purchases […]
Main / Uncategorized
Understanding Game Metrics for Web
In the last few years, web games have become one of the most popular ways for users to engage with fun and entertaining content. At Playgama.com, we regularly analyze gaming platforms and believe that understanding game metrics is crucial for developers. For this series of articles, we will explore the […]