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How can I incorporate alternate reality game (ARG) elements into my game’s marketing strategy to increase player engagement?

Incorporating ARG Elements into Game Marketing 1. Understanding ARG Elements To effectively integrate ARG elements, developers first need to understand what ARGs entail. ARGs blend real-world elements with digital storytelling, creating a bridge that engages players across both mediums. Core components include interactive storytelling, puzzles that connect digital clues to […]

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