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As the global web gaming market grows more competitive, game creators are turning to new tools to meet demand for fresh content at speed.
To keep up with the constant need for new visuals and game assets, the Playgama team adopted Recraft, an AI design platform that lets developers and designers generate consistent, high-quality images, and UI elements — fast.
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Why Recraft?
- Create both vector and raster visuals in consistent style;
- Exceptional image generation quality, including generation images with text of any size and length
- Creators can generate images with consistent brand style
- An Infinite style library with art styles optimized for game content;
- Ability to generate and remix your own styles
- Dozens of editing features powered by AI
How to Leverage Recraft in Web Game Design:
Use Case #1: Designing Game Covers and Visual Assets
A key way Recraft is used in production is to create high-impact game visuals — especially cover art and app icons. These graphics are vital for every game released on platforms like Playgama.com and its distribution partners. Of all the visual content, the game cover plays the most important role in drawing players in, often making up nearly half of a game’s engagement potential.
“Roughly 50% of a game’s success depends on the cover. Its visual appeal determines whether someone clicks on the game. Think of any gaming site — it’s full of flashy visuals and motion. You need a strong, standout image to get noticed and clicked.”
— Ivan Korzun, Design Director at Playgama
By using Recraft, you can generate polished, stylized covers that catch attention and feel cohesive with your game’s visual theme — no need for complex manual design work or stock templates.
Use Case #2: Promotional and Marketing Visuals
Recraft is also a go-to tool for producing high-quality visuals used in marketing campaigns and promotional content. Whether you’re preparing assets for app stores, social media, or ad creatives, Recraft helps streamline key tasks like:
- Enlarging low-resolution images without pixelation using Upscale feature
- Adapting visuals to fit specific dimensions and formats
“When we only have mobile-sized screenshots, we rely on Recraft to upscale them cleanly. The quality stays sharp, even on desktop screens. It’s a huge time-saver and much smoother than other tools we’ve used.”
— Ivan Korzun, Design Director at Playgama
By incorporating Recraft into your workflow, you can effortlessly prepare promotional graphics that maintain quality and consistency across platforms — no manual resizing or reworking required.
Use Case #3: Visual Brainstorming and Creative Sketching
Recraft serves as a powerful ideation tool for fast-paced design teams. When you need to brainstorm visual concepts or test out different styles before committing to a final look, Recraft makes it easy to generate a wide range of creative outputs in minutes.
With over 100 distinct art styles to explore — from minimalist flat vectors to textured illustrations — designers can quickly prototype visuals that feel fresh and unique.
🟣 Bonus tip: You can upload and apply your own brand color palette in Recraft. Instead of editing colors manually in Photoshop, apply your palette directly in the generation flow and get brand-consistent images instantly.
This approach helps speed up the transition from idea to final asset, cutting out tool-switching and giving you more time to focus on the creative direction that works.
Use Case #4: Generating Matching Sets and Game Icons
One of Recraft’s standout features is the ability to generate cohesive sets of icons and images that follow the same visual style — making it easy to create game-ready assets that feel unified.
Whether you’re designing character avatars, item icons, or UI elements, Recraft helps maintain visual consistency across multiple outputs in a single session.
🟣 Pro tip: You can generate up to six variations at once, making it easier to compare styles and choose the right direction without starting over.
This set-based generation flow is especially useful when working on scalable design systems or when you need multiple icons that look like they belong together.
Use Case #5: Unique Illustration Styles for Landing Pages
Recraft has proven especially helpful for designing web landing pages with a distinct visual language. When working on a new website, it’s often difficult to quickly define an illustration style that feels both original and cohesive.
By experimenting with various illustrator-inspired styles and image inputs, you can use Recraft to shape a personalized visual direction for your page. This not only helps lock in a clear design theme but also eliminates the need for time-consuming 3D rendering or outsourcing to multiple designers.
“I needed to launch a site quickly and set a specific illustration tone. Recraft helped me find that style by generating visuals inspired by different illustrators and references. Doing the same manually would’ve cost much more in time and resources,” shared Ivan Korzun.
Whether you’re brainstorming game concepts, building polished assets, or optimizing visuals for mobile and web, Recraft gives you the tools to move faster without compromising on quality. As seen in Playgama’s workflow, it’s a powerful ally for modern game design teams looking to stay agile and creative.