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Who this is for: Parents, educators, and gaming enthusiasts curious about the creative minds behind popular children’s apps.
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The Founding Team Behind Toca Boca
Toca Boca was founded in 2010 by three Swedish entrepreneurs: Emil Ovemar, Björn Jeffery, and Henrik Johansson. This Stockholm-based trio came together with a shared vision of creating digital toys that would spark children’s imagination rather than direct their play.
Emil Ovemar – Creative Visionary
As the creative force behind Toca Boca, Emil Ovemar brought his background in digital design and user experience to shape the company’s distinctive visual style. His philosophy centered on creating apps that felt more like toys than traditional games, with no rules, scores, or time limits.
Björn Jeffery – Strategic Leadership
Björn Jeffery served as CEO and became the public face of Toca Boca during its rapid growth phase. With his business acumen and passion for child development, he guided the company through multiple successful app launches and eventually its acquisition by Spin Master in 2016 for approximately $72 million.
Henrik Johansson – Technical Foundation
Henrik Johansson provided the technical expertise needed to bring the founders’ creative visions to life. His development skills ensured that Toca Boca apps maintained their signature smooth, intuitive interfaces that even very young children could navigate independently.
Current Leadership Structure
Following the Spin Master acquisition, Toca Boca operates as a subsidiary while maintaining its creative independence. The original founders transitioned to advisory roles, allowing new leadership to expand the brand globally while preserving its core values of open-ended, imaginative play.
The company continues to develop beloved apps like Toca Life World, staying true to the founders’ original mission of creating digital experiences that encourage creativity and storytelling. If you’re curious to experience what these visionary creators built, you can explore their imaginative world through various interactive experiences.
TL;DR
Toca Boca was founded in 2010 by three Swedish entrepreneurs: Emil Ovemar (creative), Björn Jeffery (CEO), and Henrik Johansson (technical). The company was later acquired by Spin Master in 2016.
