Table of Contents
TL;DR
Roblox takes 30% of all gamepass sales, leaving developers with 70% of the revenue. This percentage is fixed regardless of the gamepass price or popularity.
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Roblox’s Revenue Split for Gamepasses
Roblox takes 30% of all gamepass sales, leaving developers with 70% of the revenue. This means if you sell a gamepass for 100 Robux, you’ll receive 70 Robux while Roblox keeps 30 Robux as their platform fee.
How the Revenue Split Works
When a player purchases your gamepass, the transaction goes through Roblox’s payment system. The 30% cut covers platform maintenance, payment processing, customer support, and hosting services. This percentage applies to all in-experience purchases, including gamepasses, developer products, and other monetization features.
Additional Fees to Consider
Beyond the standard 30% platform fee, there’s an often-overlooked marketplace fee when converting Robux to real money through the Developer Exchange program. This creates an effective total fee that’s higher than the initial 30% when cashing out earnings.
Key Points About Gamepass Revenue:
- Immediate 30% deduction upon sale
- No minimum purchase requirements
- Revenue appears in your account within minutes
- Same percentage applies regardless of gamepass price
Maximizing Your Gamepass Revenue
Since the percentage is fixed, focus on creating valuable gamepasses that players genuinely want. Consider offering exclusive abilities, cosmetic items, or convenience features that enhance gameplay without creating pay-to-win scenarios.
Understanding these revenue mechanics helps you price your gamepasses strategically and set realistic income expectations for your Roblox development projects. If you’re looking to explore what makes successful Roblox experiences tick, you might want to check out some popular titles in the genre.
Who this is for: Roblox developers and creators interested in monetizing their games through gamepasses.
