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Who this is for: Roblox developers, game creators, and players curious about platform metrics and game analytics.
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MAU Stands for Monthly Active Users
In Roblox, MAU means Monthly Active Users – a key metric that counts how many unique players visited your game within a 30-day period. This isn’t about total visits or session length, but rather the distinct number of individual users who played your game at least once during the month.
How Roblox Calculates MAU
Roblox tracks MAU by counting each unique user ID that enters your game within a rolling 30-day window. If the same player visits your game multiple times in a month, they still count as just one monthly active user. The system updates this number daily, so you’ll see fluctuations as older data drops off and new players join.
Why MAU Matters for Developers
MAU serves as a crucial indicator of your game’s health and growth potential. A steady or increasing MAU suggests your game retains players and attracts new ones. Many successful Roblox developers use MAU milestones – like reaching 100, 1,000, or 10,000 monthly active users – as benchmarks for their game’s progress.
MAU vs Other Roblox Metrics
While MAU shows your player base size, it works alongside other important metrics:
- Daily Active Users (DAU) – Players who visited in the last 24 hours
- Session time – How long players stay in your game
- Retention rate – Percentage of players who return after their first visit
- Revenue per user – Robux earned divided by active users
Improving Your Game’s MAU
Growing your monthly active user count requires consistent updates, engaging gameplay, and community building. Focus on creating content that encourages players to return regularly, optimize your game’s thumbnail and description for discovery, and consider seasonal events or limited-time features to boost engagement.
Understanding MAU helps you gauge whether your Roblox creation is building the kind of sustained player community that leads to long-term success on the platform.
TL;DR
MAU in Roblox means Monthly Active Users – the count of unique players who visited your game within a 30-day period. It’s a key metric developers use to measure their game’s growth and player retention.
