How to Publish Your Game on MSN and Microsoft Store
Reach 100M+ users on Microsoft Start and 1.4B+ Windows devices. Full certification support, fast payouts, and zero bureaucracy. Publish your h5 instant games with a single SDK.
A Massive PC & Web Audience
MSN (Microsoft Start) and Microsoft Store give you direct access to hundreds of millions of engaged users on Windows and the web. Distribute browser games globally.
One Brand β Two Gaming Platforms
Publishing on MSN also means publishing on Microsoft Store (but not vice versa). We help you reach both with a single integration.
MSN / Microsoft Start
For casual browser games that run directly in the browser. No installation required. Perfect for instant play with support for ads and optional in-app purchases. Partner with Playgama to go live fast. Publishing on MSN also means publishing on Microsoft Store.
Microsoft Store
Available on every Windows device via the Microsoft Store. Playgama prepares UWP or MSIX packages and submits them through Microsoft Partner Center. Full monetization with IAP and advertising.
Your Games. Our Expertise.
Playgama handles everything between your code and millions of players. We don't just publish β we optimize, promote, and maximize your game's potential.
Technical Testing & QA
Comprehensive testing using Windows App Certification Kit (WACK) and Microsoft Partner Center tools. We validate UWP and MSIX packages, minimize rejections, and accelerate certification to 3-7 days average.
Creative Optimization
Custom store assets, thumbnails, and preview videos designed to maximize click-through rates on Microsoft Store and MSN.
Microsoft Partnership Team
Direct communication with Microsoft's team. We handle approvals, policy questions, and feature requests for both MSN and Microsoft Store.
Live Optimization
Data-driven suggestions based on player behavior. Session length, retention, and monetization optimization across Microsoft platforms.
Global Reach
Microsoft Store is available in 190+ countries. MSN reaches users worldwide.
More Than Just One Platform
One integration, multiple platforms. Maximize your game's reach with Playgama's distribution network.
30+ Games on MSN & 50+ on Microsoft Store
We've already published over 30 games on MSN and over 50 games on Microsoft Store with millions of plays. Our team knows what works and how to optimize for both platforms.
10+ Additional Platforms
Beyond MSN and Microsoft Store, publish to TikTok, Messenger, Telegram, Discord, and 10+ other instant game platforms with the same SDK integration.
100+ Partner Network
Access Playgama's exclusive partner network of 100+ publishers and distributors. Your game gets featured across multiple channels and territories.
Transparent Revenue Split
Transparent revenue sharing with no upfront costs. You earn when players engage with your game. Detailed analytics for impressions and revenue.
Built-In Marketing & Community
We run cross-promotion across Microsoft and Playgama titles and launch paid traffic campaigns to boost your game. Plus, our 10K+ Discord community and 200K+ YouTube subscribers learn about every new launch.
Four Steps to MSN & Microsoft Store
From integration to millions of players. No paperwork, no waiting months for approval.
Integrate Playgama Bridge SDK
One lightweight SDK for all platforms. Supports Unity, Godot, Cocos, and pure HTML5 builds. No Microsoft Partner Center account needed to start. Documentation and code examples
Upload & Go Live on MSN / Microsoft Store
Create your account on developer.playgama.com and upload your browser game as a ZIP file. Our QA team handles WACK testing, optimization, and Microsoft certification for both MSN and Microsoft Store. Average time to publish: 2-4 weeks.
Track Performance in Your Dashboard
Track revenue, gameplay sessions, and other metrics across MSN / Microsoft Store and all other platforms where your game is published.
Get Paid by Playgama in a Few Clicks
Request payouts directly from your dashboard. Fast and simple β to your bank account or in crypto. No hidden fees, no unnecessary delays.
Games Powered by Playgama on MSN
Successful titles already live on MSN and Microsoft platforms.
Built for Developers
Simple SDK. Self-service QA. Microsoft certification support. No source code needed.
// Initialize Playgama Bridge bridge.initialize().then(() => { console.log('Bridge ready') }) // Show interstitial ad when supported if (bridge.advertisement.isInterstitialSupported) { bridge.advertisement.showInterstitial() } // Save & load player progress bridge.storage.set('level', 5) bridge.storage.get('level').then(data => { console.log('Loaded:', data) })
// Show interstitial ad when supported if (Bridge.advertisement.isInterstitialSupported) { Bridge.advertisement.ShowInterstitial(); } // Save & load player progress Bridge.storage.Set("level", "5", success => { }); Bridge.storage.Get("level", (success, data) => { Debug.Log("Loaded: " + data); });
func _ready(): # Show interstitial ad when supported if Bridge.advertisement.is_interstitial_supported: Bridge.advertisement.show_interstitial() # Save & load player progress Bridge.storage.set("level", "5", Callable(self, "_on_set")) Bridge.storage.get("level", Callable(self, "_on_get")) func _on_get(success, data): print("Loaded: ", data)
local bridge = require("bridge.bridge") function init(self) -- Show interstitial ad when supported if bridge.advertisement.is_interstitial_supported() then bridge.advertisement.show_interstitial() end -- Save & load player progress bridge.storage.set({ level = 5 }) bridge.storage.get({ "level" }, function (_, data) print("Loaded: ", data.level) end) end
QA Tool
Test your game yourself before sending it to us. Make sure everything is ready for Microsoft Store certification β no back-and-forth needed.
No Source Code Required
Just upload a ZIP archive with your game. The only requirement β Playgama Bridge SDK must be inside.
What Developers Say About Playgama
Real stories from studios already publishing on MSN and Microsoft Store.
Monetization & Store Features
Multiple revenue streams and built-in marketing tools to maximize your earnings.
Advertising
Display ads in your instant game on MSN and Microsoft Store. Earn from impressions and clicks with transparent revenue sharing.
In-App Purchases (IAP)
Sell virtual goods, currency, upgrades, and subscriptions inside your game. The most flexible monetization model.
Additional Ads Revenue
When Microsoft's ad network can't fill an impression, Playgama's ad solution kicks in on backfill. This delivers an extra +20% to your ad revenue without any extra work.
Frequently Asked Questions
Everything you need to know about publishing on MSN and Microsoft Store.
Ready to Reach 100 Million Users?
Join developers already earning with Playgama on MSN and Microsoft Store.