βœ“ Official Microsoft Publishing Partner

How to Publish Your Game on MSN and Microsoft Store

Reach 100M+ users on Microsoft Start and 1.4B+ Windows devices. Full certification support, fast payouts, and zero bureaucracy. Publish your h5 instant games with a single SDK.

100M+ MSN Users Reached
850+ Games Published
20+ Active Publishers
Publish H5 browser games on MSN and Microsoft Store with Playgama

A Massive PC & Web Audience

MSN (Microsoft Start) and Microsoft Store give you direct access to hundreds of millions of engaged users on Windows and the web. Distribute browser games globally.

100M+
Monthly users on MSN and Microsoft Start.
1.4B+
Active Windows 10/11 devices worldwide.
190+
Global markets through Microsoft Store.
$1k+
Real daily revenue from a single game.

One Brand β€” Two Gaming Platforms

Publishing on MSN also means publishing on Microsoft Store (but not vice versa). We help you reach both with a single integration.

🌐 Web

MSN / Microsoft Start

For casual browser games that run directly in the browser. No installation required. Perfect for instant play with support for ads and optional in-app purchases. Partner with Playgama to go live fast. Publishing on MSN also means publishing on Microsoft Store.

HTML5, no download needed
100M+ MSN monthly users
In-app purchases & ad monetization
Instant play on Microsoft Start
πŸ’» Desktop

Microsoft Store

Available on every Windows device via the Microsoft Store. Playgama prepares UWP or MSIX packages and submits them through Microsoft Partner Center. Full monetization with IAP and advertising.

Pre-installed on all Windows devices
1.4B+ Windows 10/11 devices
Full monetization: IAP and ads
Desktop & Xbox app discovery

Your Games. Our Expertise.

Playgama handles everything between your code and millions of players. We don't just publish β€” we optimize, promote, and maximize your game's potential.

Technical Testing & QA

Comprehensive testing using Windows App Certification Kit (WACK) and Microsoft Partner Center tools. We validate UWP and MSIX packages, minimize rejections, and accelerate certification to 3-7 days average.

Playgama technical QA, WACK testing, and Microsoft Store certification support

Creative Optimization

Custom store assets, thumbnails, and preview videos designed to maximize click-through rates on Microsoft Store and MSN.

Playgama creative optimization for Microsoft Store and MSN browser games

Microsoft Partnership Team

Direct communication with Microsoft's team. We handle approvals, policy questions, and feature requests for both MSN and Microsoft Store.

Microsoft Store and MSN partnership, developer support, and instant game publishing

Live Optimization

Data-driven suggestions based on player behavior. Session length, retention, and monetization optimization across Microsoft platforms.

Live analytics and performance optimization for MSN and Microsoft Store games

Global Reach

Microsoft Store is available in 190+ countries. MSN reaches users worldwide.

πŸ‡ΊπŸ‡Έ United States πŸ‡¬πŸ‡§ United Kingdom πŸ‡©πŸ‡ͺ Germany πŸ‡«πŸ‡· France πŸ‡¨πŸ‡¦ Canada πŸ‡¦πŸ‡Ί Australia πŸ‡§πŸ‡· Brazil πŸ‡―πŸ‡΅ Japan +180 more

More Than Just One Platform

One integration, multiple platforms. Maximize your game's reach with Playgama's distribution network.

30+ Games on MSN & 50+ on Microsoft Store

We've already published over 30 games on MSN and over 50 games on Microsoft Store with millions of plays. Our team knows what works and how to optimize for both platforms.

30+ Games Live
15M+ Top MSN Plays

10+ Additional Platforms

Beyond MSN and Microsoft Store, publish to TikTok, Messenger, Telegram, Discord, and 10+ other instant game platforms with the same SDK integration.

YouTube Telegram Xiaomi Discord Facebook Yandex TikTok Huawei MSN Y8 Lagged GameDistribution

100+ Partner Network

Access Playgama's exclusive partner network of 100+ publishers and distributors. Your game gets featured across multiple channels and territories.

Transparent Revenue Split

Transparent revenue sharing with no upfront costs. You earn when players engage with your game. Detailed analytics for impressions and revenue.

Built-In Marketing & Community

We run cross-promotion across Microsoft and Playgama titles and launch paid traffic campaigns to boost your game. Plus, our 10K+ Discord community and 200K+ YouTube subscribers learn about every new launch.

Four Steps to MSN & Microsoft Store

From integration to millions of players. No paperwork, no waiting months for approval.

1

Integrate Playgama Bridge SDK

One lightweight SDK for all platforms. Supports Unity, Godot, Cocos, and pure HTML5 builds. No Microsoft Partner Center account needed to start. Documentation and code examples

2

Upload & Go Live on MSN / Microsoft Store

Create your account on developer.playgama.com and upload your browser game as a ZIP file. Our QA team handles WACK testing, optimization, and Microsoft certification for both MSN and Microsoft Store. Average time to publish: 2-4 weeks.

3

Track Performance in Your Dashboard

Track revenue, gameplay sessions, and other metrics across MSN / Microsoft Store and all other platforms where your game is published.

4

Get Paid by Playgama in a Few Clicks

Request payouts directly from your dashboard. Fast and simple β€” to your bank account or in crypto. No hidden fees, no unnecessary delays.

Games Powered by Playgama on MSN

Successful titles already live on MSN and Microsoft platforms.

Built for Developers

Simple SDK. Self-service QA. Microsoft certification support. No source code needed.

game.js
// Initialize Playgama Bridge
bridge.initialize().then(() => {
  console.log('Bridge ready')
})

// Show interstitial ad when supported
if (bridge.advertisement.isInterstitialSupported) {
  bridge.advertisement.showInterstitial()
}

// Save & load player progress
bridge.storage.set('level', 5)

bridge.storage.get('level').then(data => {
  console.log('Loaded:', data)
})

QA Tool

Test your game yourself before sending it to us. Make sure everything is ready for Microsoft Store certification β€” no back-and-forth needed.

62% Progress
βœ“ SDK initialized
βœ“ Portrait orientation
βœ“ Build size < 30 MB
β—‹ Interstitial ad triggered
β—‹ No external calls
πŸ“¦

No Source Code Required

Just upload a ZIP archive with your game. The only requirement β€” Playgama Bridge SDK must be inside.

What Developers Say About Playgama

Real stories from studios already publishing on MSN and Microsoft Store.

"Playgama has been an excellent partner in distributing MR RACER across MSN and other platforms, with their Universal SDK saving time through easy, stable, and truly "one for all" integration. Their transparent, developer-friendly team provides fast feedback and strong technical support, making collaboration a pleasure!"
Developer testimonial from ChennaiGames
Mohan Doss
Co-Founder & CEO of ChennaiGames
"I really like working with Playgama. Communication is smooth and they reply quickly whenever I have a question. Their support is very helpful and friendly, and they guide you step by step through the whole publishing process, which is great if you want to avoid unnecessary stress. They also take care of publishing my game on multiple platforms, so I can focus on development instead of paperwork. Overall, the cooperation has been very positive and professional."
Developer testimonial from Bedevil Games
Bedevil Games
Studio
"Playgama has been a strong distribution partner for Hazmob FPS: Online Shooter. Through their network (Playgama, MSN Games, and other partner portals), we've been able to validate product-market fit, build a steady and growing stream of monthly revenue, and scale the game to a much larger, global player base. The feedback and data we get from these players feed directly into our live-ops and roadmap, helping us systematically improve retention and monetization over time. As an independent studio, it's invaluable to have a partner who handles distribution and platform relationships so we can stay focused on building and improving the game."
Developer testimonial from Ozgur Hazar
Ozgur Hazar
Hazmob FPS
"A High-Speed Platform That Truly Empowers Developers. As an H5 game developer managing multiple titles, I am consistently impressed by Playgama's responsiveness. Their feedback loop is incredibly fast, and the team is remarkably persistent and kind when it comes to support. It's hard to believe this platform is still in its early stages. Their rapid growth through strategic partnerships is opening up significant new opportunities for developers. I wish Playgama continued success and look forward to growing my journey alongside them."
Developer testimonial from SubLevel Games
SubLevel Games
Studio

Monetization & Store Features

Multiple revenue streams and built-in marketing tools to maximize your earnings.

Advertising

Display ads in your instant game on MSN and Microsoft Store. Earn from impressions and clicks with transparent revenue sharing.

Banner & interstitial
Rewarded video
Revenue tracking

In-App Purchases (IAP)

Sell virtual goods, currency, upgrades, and subscriptions inside your game. The most flexible monetization model.

Consumables & durables
Subscriptions
Add-ons

Additional Ads Revenue

When Microsoft's ad network can't fill an impression, Playgama's ad solution kicks in on backfill. This delivers an extra +20% to your ad revenue without any extra work.

+20% ad revenue boost
Automatic backfill
Zero integration effort

Frequently Asked Questions

Everything you need to know about publishing on MSN and Microsoft Store.

What are the requirements to publish a game on MSN or Microsoft Store?
For MSN web games: HTML5-based, no installation required. For Microsoft Store: downloadable games for Windows 10/11. All games must integrate Playgama Bridge SDK for analytics and monetization. Supported engines: Unity, Godot, Cocos Creator, Construct, GameMaker, Defold, GDevelop, and JS engines like Phaser, PlayCanvas, LayaAir. Playgama handles certification and submission for both platforms β€” you just upload your game.
What is the difference between MSN and Microsoft Store for games?
MSN (also called Microsoft Start) is a web portal where H5 browser games run instantly without installation. Players click and play directly in their browser. Microsoft Store is a native app marketplace for Windows 10/11 devices where users download UWP or MSIX packages prepared by Playgama. With Playgama, you can publish to both from a single integration.
How long does it take to publish a game on MSN or Microsoft Store?
With Playgama, most games go live within 2-4 weeks. This includes SDK integration (1-3 days), our testing and optimization process (1-2 weeks), and Microsoft's certification review (3-7 days).
Is MSN and Microsoft Store monetization available?
Yes! Playgama supports multiple monetization models on Microsoft platforms: in-app purchases (IAP) and advertising. For MSN web games, we support ad-based monetization and IAP. For Microsoft Store, you can use IAP and ads. Plus, our ad backfill solution adds an extra +20% to your ad revenue. Developers earn through transparent revenue sharing with payouts via bank transfer or crypto.
Which game engines are supported by Playgama?
Playgama Bridge SDK supports: Unity, Godot, Cocos Creator, Construct, GameMaker, Defold, GDevelop, Scratch, and any web engine via JS Core (Phaser, PlayCanvas, LayaAir, etc.). We provide ready-made plugins and detailed integration guides for each engine β€” just select your engine in our documentation.
Do I need a Microsoft Partner Center account to publish?
No. All you need is a Playgama developer account β€” sign up at developer.playgama.com, upload your game, and we handle submission and certification for both MSN and Microsoft Store.
Can I publish the same game on other platforms?
Absolutely. Playgama Bridge is designed for multi-platform distribution. With the same SDK integration, we can publish to 10+ additional platforms including TikTok, Messenger, Telegram, Discord, YouTube, and more. Plus, you get access to the Playgama Partner Network of 100+ publishers and distributors. Publish once, reach everywhere.
What kind of games perform best on MSN and Microsoft Store?
Puzzle games, simple arcades, action games, simulation, and racing games perform exceptionally well on MSN and Microsoft Store. Successful games are easy to learn (under 30 seconds), have engaging sessions, work smoothly on Windows and web browsers, and keep players coming back. Look at our published games for examples β€” Hazmob FPS, Rooftop Run, and MR Racer all follow these patterns.
How do I track my game's performance?
You get access to the Playgama Developer Dashboard showing gameplays, playtime, and revenue across MSN and Microsoft Store. We also show session data and engagement metrics so you can track your game's success.

Ready to Reach 100 Million Users?

Join developers already earning with Playgama on MSN and Microsoft Store.