{"id":14536,"date":"2026-09-24T10:28:49","date_gmt":"2026-09-24T10:28:49","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14536"},"modified":"2026-09-24T10:28:49","modified_gmt":"2026-09-24T10:28:49","slug":"exclusive-vs-non-exclusive-publishing-which-pays-more","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/exclusive-vs-non-exclusive-publishing-which-pays-more\/","title":{"rendered":"Exclusive vs non-exclusive publishing: which pays more?"},"content":{"rendered":"

Non-exclusive publishing generally pays more over time because the same build can earn from several portals and networks. Exclusive deals can pay well too, but only from one channel, and you give up the ability to add others while the agreement runs.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Exclusive deals restrict distribution<\/td>\none channel only<\/td>\nwiki.playgama.com<\/a><\/td>\n<\/tr>\n
Non-exclusive lets you multi-home a build<\/td>\nmultiple portals generate revenue<\/td>\nwiki.playgama.com<\/a><\/td>\n<\/tr>\n
Rights ownership question<\/td>\ncheck who holds rights<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Non-exclusive publishing tends to pay more in total, simply because the same build can be live on several portals and ad networks at the same time, each adding its own traffic and revenue instead of splitting one pool. Exclusive deals can still make sense if a platform offers a guaranteed placement, marketing push, or upfront payment large enough to offset losing every other channel – but you’re betting on one partner instead of spreading the risk.<\/p>\n

Publishing through playgama.com<\/a> is non-exclusive: rights stay with the developer, Playgama receives a sublicense to publish, and you can keep the build elsewhere.<\/p>\n

Where else can you publish the same build?<\/h2>\n