{"id":14414,"date":"2026-09-24T10:29:32","date_gmt":"2026-09-24T10:29:32","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14414"},"modified":"2026-09-24T10:29:32","modified_gmt":"2026-09-24T10:29:32","slug":"how-to-integrate-interstitial-ad-breaks-between-levels-in-ht","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/how-to-integrate-interstitial-ad-breaks-between-levels-in-ht\/","title":{"rendered":"How to integrate interstitial ad breaks between levels in HTML5 games?"},"content":{"rendered":"

Call your ad provider’s interstitial method right after a level ends or on game over, not at game start. Earnings depend on fill rate, eCPM and geo (revenue = ad requests x fill rate x eCPM \/ 1000), so pick a provider, wire the call into your level-transition code, and check the reporting before scaling frequency.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Best moments to show interstitials<\/td>\nlevel end, game over, menu<\/td>\nwiki.playgama.com<\/a><\/td>\n<\/tr>\n
Revenue formula for interstitials<\/td>\nrequests x fill rate x eCPM \/1000<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Google’s method for calling interstitials<\/td>\nadBreak() at natural pauses<\/td>\ndevelopers.google.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Trigger the interstitial call from your level-transition code, not from game start: on level complete, game over, or when the player returns to a menu. These are the pauses where players expect a break, so they don’t hurt retention as much as an ad shown mid-action. Most SDKs expose one function you call at that point; the SDK decides whether an ad is actually available to show.<\/p>\n

For monetization across web games, Playgama Ad<\/a> connects one JavaScript SDK for interstitial (incl. pre-roll), rewarded, banner and in-page video to demand from leading ad networks – 11 partners including Google Ad Manager – with AI ad frequency logic that balances revenue and engagement. <\/p>\n

What decides how much an interstitial break earns?<\/h2>\n

Format, fill rate, and geo matter most: full-screen formats like interstitials earn several times more per impression than banners, and Tier-1 geos earn several times more than other geos. Revenue = ad requests x fill rate x eCPM \/ 1000 – so a level-transition placement that fires often but has low fill will underperform a rarer placement with strong demand.<\/p>\n