{"id":14405,"date":"2026-09-24T10:29:17","date_gmt":"2026-09-24T10:29:17","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14405"},"modified":"2026-09-24T10:29:17","modified_gmt":"2026-09-24T10:29:17","slug":"how-do-i-attribute-game-revenue-to","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/how-do-i-attribute-game-revenue-to\/","title":{"rendered":"How do I attribute game revenue to a traffic source?"},"content":{"rendered":"

You can’t attribute revenue perfectly across systems because each one measures with a different attribution window, session definition and gross\/net basis. Reconcile by aligning dates, time zone and currency, then use the ad network’s numbers to steer campaigns and your own site’s revenue report to judge if traffic actually pays.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Ad network counts conversions its own tag saw<\/td>\nown attribution window<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
GA4 counts events within its own sessions<\/td>\nown session windows<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Ad blockers and ITP cause tag-level gaps<\/td>\nmissed conversions<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Three systems will always disagree, and that’s expected: the ad network reports conversions its own tag saw inside its own attribution window; GA4 reports events inside its own session and lookback windows; your game’s own revenue report (from your ad monetization provider or backend) counts plays and revenue for the site itself, independent of any tag. Ad blockers, Safari’s ITP and differing attribution rules between systems create the gap – it isn’t a bug in any one of them, it’s a difference in what each one is built to measure.<\/p>\n

Playgama Ad reports ad requests, match rate, fill rate, show rate, impressions, eCPM, RPM and revenue, broken down by game, placement, format, geo and device.<\/p>\n

How do I reconcile the numbers?<\/h2>\n