{"id":14402,"date":"2026-09-24T10:29:12","date_gmt":"2026-09-24T10:29:12","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14402"},"modified":"2026-09-24T10:29:12","modified_gmt":"2026-09-24T10:29:12","slug":"how-much-revenue-do-ad-blockers-cost","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/how-much-revenue-do-ad-blockers-cost\/","title":{"rendered":"How much revenue do ad blockers cost a game site?"},"content":{"rendered":"

Blockers suppress ad requests before monetization code runs, reducing total requests. Lost revenue is calculated using Revenue = ad requests x fill rate x eCPM \/ 1000, where full-screen formats and Tier-1 geos earn several times more.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Fill rate formula<\/td>\nimpressions \/ ad requests<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Revenue formula<\/td>\nrequests x fill rate x eCPM\/1000<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You can’t see them directly in ad reports; you can only infer the gap by comparing total page views or game sessions (from your own analytics or backend) against ad requests logged by your monetization SDK. A large, consistent gap across a stable audience usually means blocking, not low fill.<\/p>\n

Playgama Ad reports ad requests, match rate, fill rate, show rate, impressions, eCPM, RPM and revenue, broken down by game, placement, format, geo and device.<\/p>\n

How can you calculate the revenue lost to ad blockers?<\/h2>\n

Revenue = ad requests x fill rate x eCPM \/ 1000. In relative terms, full-screen formats earn several times more per impression than banners, and Tier-1 geos earn several times more than other geos. Because blockers suppress ad requests directly, calculating the lost revenue means estimating missing requests by comparing page views or game sessions against logged ad requests.<\/p>\n

What to do in code regardless of blockers?<\/h2>\n