{"id":14368,"date":"2026-09-24T10:28:24","date_gmt":"2026-09-24T10:28:24","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14368"},"modified":"2026-09-24T10:28:24","modified_gmt":"2026-09-24T10:28:24","slug":"what-are-the-eligibility-requirements-for-google","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/what-are-the-eligibility-requirements-for-google\/","title":{"rendered":"What are the eligibility requirements for Google Ad Manager MCM?"},"content":{"rendered":"

There is no published checklist of MCM eligibility rules. You get in by being invited by an approved MCM parent (an ad network or platform), then Google reviews your domain and ads.txt before ads go live. Google does not publish fixed traffic thresholds.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
MCM has two modes<\/td>\nManage Inventory, Manage Account<\/td>\nsupport.google.com<\/a><\/td>\n<\/tr>\n
ads.txt required before launch<\/td>\non every child site<\/td>\nsupport.google.com<\/a><\/td>\n<\/tr>\n
Google publishes traffic thresholds<\/td>\nno<\/td>\nsupport.google.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You don’t apply to MCM directly. A parent partner (an ad network, SDK vendor or platform that already has Google Ad Manager access) invites your domain, and Google then reviews it before ads run. Google does not publish fixed traffic thresholds for MCM.<\/p>\n

One route into this setup is Playgama Ad<\/a> (a Google Ad Manager MCM partner).<\/p>\n

Manage Inventory vs Manage Account<\/h2>\n