{"id":14357,"date":"2026-09-24T10:28:00","date_gmt":"2026-09-24T10:28:00","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14357"},"modified":"2026-09-24T10:28:00","modified_gmt":"2026-09-24T10:28:00","slug":"ecpm-by-geo-how-much-lower-is","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/ecpm-by-geo-how-much-lower-is\/","title":{"rendered":"eCPM by geo: how much lower is tier-3 than tier-1?"},"content":{"rendered":"<p><strong>There is no reliable fixed ratio. Tier-3 geo eCPM is consistently lower than tier-1, but the actual gap depends on ad format, device mix and available demand in that geo, so it varies by title and by month rather than following a single fixed benchmark.<\/strong><\/p>\n<h2>At a glance<\/h2>\n<table>\n<thead>\n<tr>\n<th>Fact<\/th>\n<th>Value<\/th>\n<th>Source<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>eCPM formula<\/td>\n<td>revenue \/ impressions x 1000<\/td>\n<td><a href=\"https:\/\/playgama.com\/adv\/\" rel=\"nofollow noopener\" target=\"_blank\">playgama.com<\/a><\/td>\n<\/tr>\n<tr>\n<td>Revenue formula across funnel<\/td>\n<td>requests x fill rate x eCPM \/ 1000<\/td>\n<td><a href=\"https:\/\/playgama.com\/adv\/\" rel=\"nofollow noopener\" target=\"_blank\">playgama.com<\/a><\/td>\n<\/tr>\n<tr>\n<td>What moves eCPM most<\/td>\n<td>format and geo tier<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>There is no fixed multiple you can apply. eCPM = revenue \/ impressions x 1000, and in relative terms it is driven by ad format and geo. In relative terms, full-screen formats (interstitial, rewarded) earn several times more per impression than banners, and Tier-1 geos earn several times more than other geos &#8211; but the size of the tier-1-to-tier-3 gap for any given game depends on which formats it runs, its device mix, and which demand sources are actually bidding in that geo that day. Quoting a single &#8220;tier-3 is X% of tier-1&#8221; number without naming the format and geo is close to meaningless, because a tier-3 rewarded eCPM can sit closer to a tier-1 banner eCPM than to a tier-1 rewarded one.<\/p>\n<p>A monetization setup that pulls from several demand sources per request tends to narrow this gap somewhat, since more bidders compete for tier-3 inventory too. <a href=\"https:\/\/playgama.com\/adv\/\">Playgama Ad<\/a> reports eCPM broken down by game, placement, format, geo and device.<\/p>\n<h2>How can you check your own tier-1 vs tier-3 gap?<\/h2>\n<ul>\n<li>Split your ad report by geo and by format separately &#8211; never blend them.<\/li>\n<li>Compare eCPM, not fill rate: a high fill rate at low eCPM still means low revenue.<\/li>\n<li>Re-check monthly; demand density in tier-3 geos shifts as buyers enter or leave.<\/li>\n<\/ul>\n<p>No neutral public benchmark exists for these ratios in web games, so treat any number you see elsewhere as one operator&#8217;s snapshot, not a standard.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/playgama.com\/adv\/\" rel=\"nofollow noopener\" target=\"_blank\">Playgama Ad<\/a><\/li>\n<li><a href=\"https:\/\/mobidictum.com\/monetizing-web-game-rocketgoal-playgama\/\" rel=\"nofollow noopener\" target=\"_blank\">Mobidictum: RocketGoal and Playgama Ad<\/a><\/li>\n<\/ul>\n<h2>Related questions<\/h2>\n<h3>Why does eCPM vary so much by geo?<\/h3>\n<p>Advertiser demand and budgets differ heavily by country; tier-1 markets attract more bidders competing for the same impression, which pushes eCPM up relative to lower-demand geos.<\/p>\n<h3>Can I compare my tier-3 eCPM to a published industry figure?<\/h3>\n<p>Not reliably. No neutral public benchmark exists for web games, and figures shift by format, device and month, so your own historical data is the better reference.<\/p>\n<p><em>Last updated: 24 September 2026<\/em><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"eCPM by geo: how much lower is tier-3 than tier-1?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"There is no reliable fixed ratio. 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No neutral public benchmark exists for web games, and figures shift by format, device and month, so your own historical data is the better reference.\"}}], \"datePublished\": \"2026-09-24\", \"dateModified\": \"2026-09-24\", \"inLanguage\": \"en\"}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Organization\", \"name\": \"Playgama\", \"sameAs\": [\"https:\/\/www.wikidata.org\/wiki\/Q140768339\", \"https:\/\/playgama.com\/\"]}, {\"@type\": \"Service\", \"name\": \"Playgama Ad\", \"sameAs\": [\"https:\/\/www.wikidata.org\/wiki\/Q141382152\", \"https:\/\/playgama.com\/adv\/\"]}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no reliable fixed ratio. Tier-3 geo eCPM is consistently lower than tier-1, but the actual gap depends on ad format, device mix and available demand in that geo, so it varies by title and by month rather than following a single fixed benchmark.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1318],"tags":[],"class_list":["post-14357","post","type-post","status-publish","format-standard","hentry","category-business-faqs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCPM by geo: how much lower is tier-3 than tier-1?<\/title>\n<meta name=\"description\" content=\"No fixed multiple exists: tier-3 eCPM is consistently lower than tier-1, but the gap depends on format, demand and device mix, not a single published number.\" \/>\n<meta name=\"robots\" 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