{"id":14344,"date":"2026-09-23T09:19:52","date_gmt":"2026-09-23T09:19:52","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14344"},"modified":"2026-09-23T09:23:15","modified_gmt":"2026-09-23T09:23:15","slug":"10m-gameplays-in-two-months-how-bmg-ragdoll-car-race-scaled-on-youtube-playables-with-playgama","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/main\/10m-gameplays-in-two-months-how-bmg-ragdoll-car-race-scaled-on-youtube-playables-with-playgama\/","title":{"rendered":"10M gameplays in two months. How BMG: Ragdoll Car Race scaled on YouTube Playables with Playgama"},"content":{"rendered":"\n

Five months of solo development. A launch on a single web platform. Daily revenue roughly equal to the price of one cup of coffee. At that point, Denis Fomenko, the developer behind BMG: Ragdoll Car Race, was seriously considering leaving game development for another industry.<\/p>\n\n\n\n

Instead, he gave it one more try \u2014 this time with a publisher \u2014 and chose Playgama. Within two months of release on YouTube Playables, the game had surpassed 10 million gameplays<\/strong> and its revenue had grown twentyfold<\/strong>. Here’s how that happened.<\/p>\n\n\n\n

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Crimson Games: a solo developer learning by trial and error <\/h2>\n\n\n\n

Crimson Games is a one-person studio. Its founder, Denis Fomenko, first tried his hand at development at the age of 12, when he put together his first project in Unity. What began as a hobby gradually turned into a career. His early releases on PC and mobile never found commercial success, but they gave him his grounding in game development.<\/p>\n\n\n\n

The turning point came when he launched a TikTok account to promote one of his games, the drift racer Drift Challenge. Millions of views turned into installs, installs turned into his first ad revenue, and for the first time a project he had built was reaching real players at large. Looking through the data, Denis saw one pattern clearly: his game was popular among kids and teens.<\/p>\n\n\n\n

Following that audience meant moving to the web \u2014 and the first wall Denis hit there was his own toolset. He had been building in a visual scripting tool, and his projects fell apart under the asset compression that web distribution requires. So he learned to code properly \u2014 not from textbooks, but by shipping.<\/p>\n\n\n\n

With that behind him, the Crimson Games founder turned to HTML5 games, and to Yandex Games in particular, as a way to keep building for a young audience. The platform brought constraints of its own: hard limits on build size and demanding requirements for file compression and optimization. After a couple of failed attempts, Denis spent two weeks building a Minecraft-style block shooter \u2014 his next commercial success. That release peaked at around 15,000 players a day and, together with the platform\u2019s ad and in-app economy, produced income on a scale none of his earlier work had come close to. Three months later, though, the traffic had faded, and the releases that followed earned very little.<\/p>\n\n\n\n

By then the skills were finally there. What was left to solve was getting a game in front of enough people \u2014 the same wall BMG: Ragdoll Car Race would run into next.<\/p>\n\n\n\n

What is BMG: Ragdoll Car Race?<\/h2>\n\n\n\n

BMG: Ragdoll Car Race is an arcade racer where the cars come apart. You drive, you drift, you collide, and the vehicles deform and break into pieces on impact. The reference was Mafia 2 \u2014 semi-casual physics, forgiving enough to throw the car sideways into a corner on purpose.<\/p>\n\n\n\n

Another inspiration was Turbo Dismount, where cars split into individual parts as they’re launched down a track. The scripted crash runs didn’t interest Denis \u2014 the free mode, where you actually drive the car, did. As far as he could find, nobody had built that combination for the HTML5 market yet. So he did.<\/p>\n\n\n\n

Getting there took work in three areas:<\/p>\n\n\n\n