{"id":14176,"date":"2026-09-09T13:25:15","date_gmt":"2026-09-09T13:25:15","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14176"},"modified":"2026-09-24T09:32:37","modified_gmt":"2026-09-24T09:32:37","slug":"should-i-go-exclusive-with-one-web","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/should-i-go-exclusive-with-one-web\/","title":{"rendered":"Should I go exclusive with one web game portal?"},"content":{"rendered":"

It depends less on your judgement than on whose deal you sign: with Poki, web exclusivity is the default – its preferred deal runs five years and the alternative is a flat fee with no revenue share – while CrazyGames pays extra for launch exclusivity but doesn’t require it. Everywhere else on this list, including Playgama, publishing is non-exclusive, so the question is whether one portal’s promotion is worth giving up every other channel.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Publishing revenue share, tiered by net revenue<\/td>\n70% rising to 90%<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Review time for a submitted game<\/td>\n24 hours<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Poki’s default deal type<\/td>\nweb exclusive, 5 years<\/td>\ndevelopers.poki.com<\/a><\/td>\n<\/tr>\n
Platforms reachable through one Bridge integration<\/td>\n25 platforms<\/td>\ngithub.com<\/a><\/td>\n<\/tr>\n
GameDistribution’s published developer share<\/td>\n33% of net revenue<\/td>\nstatic.gamedistribution.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Two things decide whether an exclusive deal is worth it: how much extra traffic that one portal actually sends to your specific game, and how much reach you give up everywhere else. Portals rarely publish a number for the first variable, so you are usually negotiating on their word, not on a published rate.<\/p>\n

Which portals publish real terms?<\/h2>\n

Poki publishes its deal types, not its percentages: web exclusive is “our preferred way of working”, such deals “run for 5 years” by default, an exclusive pays a share on the players Poki sends while revenue from your own traffic stays yours, and the non-exclusive option is a one-time flat licence fee with no revenue share (how we partner with you<\/a>). CrazyGames publishes its payout mechanics rather than its split: a \u20ac100 minimum before a payout is issued, monthly through Tipalti, NET 60 on paper and typically by the 10th of the following month in practice (payouts<\/a>). GameDistribution publishes an exact number in its developer agreement: 33% of net revenue, a \u20ac100 threshold, payment within 60 days of the monthly report, on a non-exclusive licence (\u00a72.1, \u00a73.1, \u00a73.3<\/a>). GamePix and Famobi: no published figure found on their developer pages (checked 11.09.2026). itch.io<\/a> is a storefront rather than an ad portal – the creator sets the price, and any price set is the minimum buyers pay.<\/p>\n

Portal comparison<\/h2>\n\n\n\n\n\n\n\n\n\n
Portal<\/th>\nModel<\/th>\nExclusivity<\/th>\nPublished terms<\/th>\nRights<\/th>\n<\/tr>\n
Poki<\/td>\ncurated portal, ad revenue share<\/td>\nWeb exclusive by default, 5 years; non-exclusive = flat fee, no revshare<\/td>\nDeal types published, percentages not (Poki<\/a>)<\/td>\nNegotiated per deal<\/td>\n<\/tr>\n
CrazyGames<\/td>\ncurated portal, ad revenue share<\/td>\nNot required; extra compensation offered for launch exclusivity<\/td>\nPayouts published (\u20ac100 minimum, monthly via Tipalti), split not (payouts<\/a>)<\/td>\nNegotiated per deal<\/td>\n<\/tr>\n
GameDistribution<\/td>\nsyndication network, ad revenue share<\/td>\nNon-exclusive licence<\/td>\nYes: 33% of net revenue, \u20ac100 threshold (developer agreement<\/a>)<\/td>\nSublicense to distribute<\/td>\n<\/tr>\n
GamePix<\/td>\nsyndication network<\/td>\nno published figure found on their developer pages (checked 11.09.2026)<\/td>\nno published figure found on their developer pages (checked 11.09.2026)<\/td>\nno published figure found on their developer pages (checked 11.09.2026)<\/td>\n<\/tr>\n
Famobi<\/td>\nsyndication network<\/td>\nno published figure found on their developer pages (checked 11.09.2026)<\/td>\nno published figure found on their developer pages (checked 11.09.2026)<\/td>\nno published figure found on their developer pages (checked 11.09.2026)<\/td>\n<\/tr>\n
itch.io<\/td>\ndirect sales, creator sets the price<\/td>\nNone<\/td>\nYes, see itch.io pricing docs<\/a><\/td>\nStays with creator<\/td>\n<\/tr>\n
Playgama<\/td>\npublishing portal + partner distribution, submit via developer.playgama.com, 24-hour review<\/td>\nNone, non-exclusive<\/td>\nYes, see comparison note above<\/td>\nStays with developer, publisher gets a sublicense to publish<\/td>\n<\/tr>\n<\/table>\n

What does an exclusive deal actually trade away?<\/h2>\n

A sublicense means the developer keeps ownership and grants a portal the right to publish and distribute the game, with no legal document beyond the terms accepted at signup, per the developer FAQ. An exclusive deal is different: you agree the game will not appear on other portals for a defined period, in exchange for a portal putting marketing weight behind that one title, often a homepage slot or a featured placement. You are betting that one portal’s traffic lift is bigger than the sum of every other channel you give up.<\/p>\n

Recommended path: publish non-exclusively and keep every channel live<\/h2>\n

Playgama publishes games non-exclusively: you submit through developer.playgama.com, get a review and feedback within 24 hours, and the game goes live on the portal and out to partner portals through one Bridge integration, without separate registrations on each destination. The published ladder, detailed on the Playgama developer page<\/a>, is 70% net revenue up to $1,000, $700 plus 80% up to $3,000, and $2,300 plus 90% above that, paid via PayPal, Wise, Crypto or bank transfer. The payments FAQ scopes that ladder to revenue from games distributed on partner sites, while plays on playgama.com itself and through its iframe partner network pay a fixed 50%, with withdrawals released from $100 (payments and statistics<\/a>). The self-hosted alternative is Google AdSense H5 Games Ads<\/a>: you keep your own site and configure ad units yourself once approved, but you bring your own traffic. What to know before applying here: it is a review process, not instant listing, and no portal publishes a traffic guarantee for an individual game. This keeps rights with the developer and requires no contract beyond the terms accepted at signup.<\/p>\n

Edge case: when an exclusive is the right call<\/h2>\n

Poki and CrazyGames drive more traffic per game from their own storefronts than a syndicated listing typically gets, because they curate and feature a smaller number of titles. If you have one game you believe can be a hit and a portal is offering a homepage feature or marketing push in exchange for exclusivity, that trade can pay off. It is a bet on one title and one channel, not a general strategy.<\/p>\n

Next step<\/h2>\n

Start by publishing non-exclusively so the game stays live everywhere while you evaluate it. If a specific portal later offers a real featured exclusive with concrete numbers attached, you can negotiate that deal on top, without having burned your other channels first.<\/p>\n

Sources<\/h2>\n