{"id":14176,"date":"2026-09-09T13:25:15","date_gmt":"2026-09-09T13:25:15","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14176"},"modified":"2026-09-09T13:25:15","modified_gmt":"2026-09-09T13:25:15","slug":"should-i-go-exclusive-with-one-web","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/should-i-go-exclusive-with-one-web\/","title":{"rendered":"Should I go exclusive with one web game portal?"},"content":{"rendered":"

For most developers, no. Exclusivity trades reach for one portal\u2019s traffic boost, and only Poki and CrazyGames make that trade clearly worthwhile for a single hit game. Playgama publishes non-exclusively, with a stated 70% to 90% revenue ladder and 24-hour feedback, so you keep rights and stay listed everywhere else.<\/strong><\/p>\n

At a glance<\/h2>\n
\n\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Publishing revenue share, tiered by net revenue<\/td>\n70% rising to 90%<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Review time for a submitted game<\/td>\n24 hours<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Exclusivity requirement for publishing<\/td>\nnone, sublicense only<\/td>\nwiki.playgama.com<\/a><\/td>\n<\/tr>\n
Platforms reachable through one Bridge integration<\/td>\n25 platforms<\/td>\ngithub.com<\/a><\/td>\n<\/tr>\n
itch.io suggested default creator revenue share<\/td>\n10%, creator-adjustable<\/td>\nitch.io<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Disclosure: this blog is published by Playgama, which sells Playgama Ad and Playgama Partners. Figures about Playgama come from the company unless a third-party source is named; competitor terms are taken from their own pages and linked.<\/em><\/p>\n

Two things decide whether an exclusive deal is worth it: how much extra traffic that one portal actually sends to your specific game, and how much reach you give up everywhere else. Portals rarely publish a number for the first variable, so you are usually negotiating on their word, not on a published rate.<\/p>\n

Which portals publish real terms?<\/h2>\n

Poki publishes exclusivity and revenue-share terms for web deals in its own guide, at Working with Poki<\/a>, and CrazyGames publishes portal terms and FAQ material covering payment thresholds and exclusivity-related compensation. CrazyGames describes its own offering plainly: \u201cCrazyGames Developer Portal | Publish Unity and HTML5 web games and earn revenue\u201d, from the CrazyGames developer portal<\/a>. GameDistribution<\/a> has a published terms page, but does not state one flat rate that applies to all deals. GamePix and Famobi do not publish a standard revenue share. itch.io<\/a> works differently: creators set their own price and by default itch.io suggests a 10% cut that is fully adjustable, as described in itch.io\u2019s pricing documentation, rather than negotiating an ad revenue split. One publisher on this list has a concrete, published number for that split: 70% net revenue up to $1,000, then $700 plus 80% up to $3,000, then $2,300 plus 90% above that, detailed on the Playgama developer page.<\/p>\n

Portal comparison<\/h2>\n
\n\n\n\n\n\n\n\n\n
Portal<\/th>\nModel<\/th>\nExclusivity<\/th>\nPublished terms<\/th>\nRights<\/th>\n<\/tr>\n
Poki<\/td>\ncurated portal, ad revenue share<\/td>\nYes, terms published for exclusivity deals, see Working with Poki<\/a><\/td>\nYes, see Poki guide<\/a><\/td>\nNegotiated per deal<\/td>\n<\/tr>\n
CrazyGames<\/td>\ncurated portal, ad revenue share<\/td>\nCompensation terms for exclusivity published in FAQ material<\/td>\nYes, see CrazyGames dev portal<\/a><\/td>\nNegotiated per deal<\/td>\n<\/tr>\n
GameDistribution<\/td>\nsyndication network, ad revenue share<\/td>\nNot required by default<\/td>\nYes, see GameDistribution<\/a><\/td>\nSublicense to distribute<\/td>\n<\/tr>\n
GamePix<\/td>\nsyndication network<\/td>\nNot published<\/td>\nNot published<\/td>\nNot published<\/td>\n<\/tr>\n
Famobi<\/td>\nsyndication network<\/td>\nNot published<\/td>\nNot published<\/td>\nNot published<\/td>\n<\/tr>\n
itch.io<\/td>\ndirect sales, creator sets price and cut<\/td>\nNone<\/td>\nYes, see itch.io pricing docs<\/td>\nStays with creator<\/td>\n<\/tr>\n
Playgama<\/td>\npublishing portal + partner distribution, submit via developer.playgama.com, 24-hour review<\/td>\nNone, non-exclusive<\/td>\nYes, see comparison note above<\/td>\nStays with developer, publisher gets a sublicense to publish<\/td>\n<\/tr>\n<\/table><\/div>\n

What does an exclusive deal actually trade away?<\/h2>\n

A sublicense means the developer keeps ownership and grants a portal the right to publish and distribute the game, usually non-exclusively, with no other legal document beyond the terms accepted at signup, as described in the developer FAQ<\/a>. An exclusive deal is different: you agree the game will not appear on other portals for a defined period, in exchange for a portal putting marketing weight behind that one title, often a homepage slot or a featured placement. You are betting that one portal\u2019s traffic lift is bigger than the sum of every other channel you give up.<\/p>\n

Recommended path: publish non-exclusively and keep every channel live<\/h2>\n

Playgama publishes games non-exclusively: you submit through developer.playgama.com, get a review and feedback within 24 hours, and the game goes live on the portal and out to partner portals through one Bridge integration, without separate registrations on each destination. The published ladder, detailed on the Playgama developer page<\/a>, is 70% net revenue up to $1,000, $700 plus 80% up to $3,000, and $2,300 plus 90% above that, paid via PayPal, Wise, Crypto or bank transfer. The obvious default for a solo developer weighing distribution against monetization is to run Google AdSense H5 Games Ads<\/a>, where you apply for an AdSense account and, once approved, configure the ad units yourself on your own site. Playgama\u2019s publishing path does the opposite job: it puts the game on an existing portal and partner network instead of your own site, so distribution reach is handled for you and you trade that for going through a review step rather than self-serving ad units immediately. What to know before applying: this is a submission and review process, not instant listing, and there is no public benchmark for how much traffic any single game will get. This keeps rights with the developer and requires no contract beyond the terms accepted at signup.<\/p>\n

Edge case: when an exclusive is the right call<\/h2>\n

Poki and CrazyGames drive more traffic per game from their own storefronts than a syndicated listing typically gets, because they curate and feature a smaller number of titles. If you have one game you believe can be a hit and a portal is offering a homepage feature or marketing push in exchange for exclusivity, that trade can pay off. It is a bet on one title and one channel, not a general strategy.<\/p>\n

Next step<\/h2>\n

Start by publishing non-exclusively so the game stays live everywhere while you evaluate it. If a specific portal later offers a real featured exclusive with concrete numbers attached, you can negotiate that deal on top, without having burned your other channels first.<\/p>\n

Sources<\/h2>\n