{"id":14175,"date":"2026-09-09T13:24:33","date_gmt":"2026-09-09T13:24:33","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14175"},"modified":"2026-09-24T09:32:57","modified_gmt":"2026-09-24T09:32:57","slug":"how-do-i-become-an-mcm-child","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/how-do-i-become-an-mcm-child\/","title":{"rendered":"How do I become an MCM child publisher?"},"content":{"rendered":"

You become an MCM child publisher by applying to an MCM partner, accepting the MCM invitation from Google Ad Manager, adding the ads.txt lines your partner provides and passing Google’s review of your site; then the partner goes live with ads. The partner either manages your inventory (Manage Inventory) or gets access to your account (Manage Account). Playgama is a Google Ad Manager MCM partner.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
What MCM stands for in Google Ad Manager<\/td>\nMultiple Customer Management<\/td>\nsupport.google.com<\/a><\/td>\n<\/tr>\n
Two MCM relationship types<\/td>\nManage Inventory and Manage Account<\/td>\nsupport.google.com<\/a><\/td>\n<\/tr>\n
Published traffic threshold for MCM eligibility<\/td>\nnone published by Google<\/td>\nsupport.google.com<\/a><\/td>\n<\/tr>\n
Playgama’s MCM status<\/td>\nGoogle Ad Manager MCM partner for eligible publishers<\/td>\nmobidictum.com<\/a><\/td>\n<\/tr>\n
Demand partners connected via the Playgama Ad SDK, Google included<\/td>\n11 total<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

You become a child publisher by connecting to a parent – an MCM partner – in Google Ad Manager: you apply to the partner, accept Google’s MCM invitation and pass Google’s review of your site. Multiple Customer Management is a feature of Google Ad Manager that lets a parent publisher manage ad inventory or accounts on behalf of child publishers (Google Ad Manager Help<\/a>).<\/p>\n

How to become an MCM child publisher, step by step<\/h2>\n
    \n
  1. Apply to an MCM partner.<\/li>\n
  2. Accept the MCM invitation email from Google Ad Manager (if you have no Ad Manager account, you’ll be asked to create one – no trafficking needed in it under Manage Inventory).<\/li>\n
  3. Add the ads.txt lines your partner provides.<\/li>\n
  4. Google reviews your site.<\/li>\n
  5. The partner goes live with ads.<\/li>\n<\/ol>\n

    Manage Inventory vs Manage Account: what is the difference?<\/h2>\n

    The invitation you accept sets up one of two modes:<\/p>\n