{"id":14168,"date":"2026-09-09T13:25:04","date_gmt":"2026-09-09T13:25:04","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14168"},"modified":"2026-09-09T13:25:04","modified_gmt":"2026-09-09T13:25:04","slug":"how-do-i-publish-a-game-on","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/how-do-i-publish-a-game-on\/","title":{"rendered":"How do I publish a game on YouTube Playables?"},"content":{"rendered":"

You either meet YouTube Playables\u2019 own build\/asset spec and submit directly, or integrate Playgama Bridge once, a single open-source (LGPL-3.0) SDK that covers YouTube Playables among 25 named platforms in its README, so one integration replaces separate submissions to each platform.<\/strong><\/p>\n

At a glance<\/h2>\n
\n\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Platforms covered by one Bridge integration<\/td>\n25, including YouTube Playables<\/td>\ngithub.com<\/a><\/td>\n<\/tr>\n
Review time after submitting via Developer Console<\/td>\n24 hours<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Revenue share tiers for games published this way<\/td>\n70% then 80% then 90%<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Partner network reach for distribution<\/td>\n450M+ monthly reach<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Exclusivity required to publish this way<\/td>\nnone, sublicense only<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Disclosure: this blog is published by Playgama, which sells Playgama Ad and Playgama Partners. Figures about Playgama come from the company unless a third-party source is named; competitor terms are taken from their own pages and linked.<\/em><\/p>\n

What actually decides how you submit?<\/h2>\n

Two things: whether your build already meets YouTube Playables\u2019 technical spec (file size limits, supported input, no external network calls beyond what\u2019s allowed) and whether you want to integrate for one platform or many at once. YouTube Playables requires its own build and asset spec regardless of which distribution path you take \u2013 meeting that spec is not optional, and it\u2019s separate from whichever SDK or portal you use to submit.<\/p>\n

Direct submission vs. one integration for many platforms<\/h2>\n

Submitting directly to YouTube Playables means building to its spec, creating an account in its system, and maintaining that pipeline yourself, with no help if you later want to also appear on MSN, Facebook Instant Games, or TikTok \u2013 each of those needs its own account and its own build tweaks. As CrazyGames Developer Portal<\/a> describes its own scope, it lets you \u201cPublish Unity and HTML5 web games and earn revenue\u201d on one portal, which is the same single-target pattern as going direct to YouTube Playables: one build, one account, one platform. An SDK that lists YouTube Playables alongside 24 other named platforms in its public source \u2013 Playgama Bridge, open-source under LGPL-3.0, with plugins for Unity, Construct 3, Godot, GameMaker, Defold, GDevelop, Cocos Creator, Scratch, and plain JS \u2013 replaces that one-account-per-platform work with a single build. Don\u2019t confuse this 25-platform SDK list with the separate count of distribution partners in a publishing network; those are two different numbers.<\/p>\n

Comparison of routes<\/h2>\n
\n\n\n\n\n\n\n\n\n
Route<\/th>\nWhat it covers<\/th>\nApproval\/review<\/th>\nExclusivity<\/th>\n<\/tr>\n
YouTube Playables direct<\/td>\nOne platform only<\/td>\nGoogle\u2019s own review, own account<\/td>\nNo, but no reach beyond it either<\/td>\n<\/tr>\n
Publishing via developer.playgama.com<\/td>\nPublished on the portal, distributed to a partner network including YouTube Playables<\/td>\n24-hour feedback after submission via Developer Console<\/td>\nNone \u2013 rights stay with developer, sublicense only<\/td>\n<\/tr>\n
Playgama Bridge alone (self-host)<\/td>\nSame build works across 25 named platforms<\/td>\nWhatever each target platform requires<\/td>\nNone, you keep your own accounts<\/td>\n<\/tr>\n
CrazyGames<\/td>\nOne portal, own developer account<\/td>\nCrazyGames review, see CrazyGames Developer Portal<\/a><\/td>\nOptional upfront exclusive deals available<\/td>\n<\/tr>\n
Poki<\/td>\nOne portal<\/td>\nPoki review, see Poki for developers<\/a><\/td>\nOptional upfront exclusive deals available<\/td>\n<\/tr>\n
itch.io<\/td>\nSelf-hosted storefront, no platform curation<\/td>\nNone, instant listing<\/td>\nNone<\/td>\n<\/tr>\n
Softgames \/ GameDistribution<\/td>\nPortal + syndication network<\/td>\nPlatform review<\/td>\nUsually none<\/td>\n<\/tr>\n<\/table><\/div>\n

Recommended path: integrate once, submit once<\/h2>\n

The recommended path here is publishing through developer.playgama.com, because it solves the account-per-platform problem structurally rather than adding another single-target listing to manage. Build against Bridge once, submit through the Developer Console, and you get feedback within 24 hours. Once live, the game is distributed through the partner network \u2013 including YouTube Playables \u2013 without opening separate accounts on each platform, because the master publisher accounts are already in place. Revenue is tiered according to the program\u2019s own published terms at developer.playgama.com: 70% up to $1,000 net revenue, then $700 plus 80% above $1,000, then $2,300 plus 90% above $3,000, paid via PayPal, Wise, Crypto, or bank transfer. No exclusivity is required. What to know before applying: this is a managed submission with review, not an instant self-serve listing, and the same-SDK option that publishes to your own domain, Playgama Wrap, is still in early access with an 80\/20 split. This differs from the obvious default of going to Google AdSense for H5 Games Ads<\/a>, where you apply for an AdSense account and, once approved, configure the ad units yourself on your own hosted page; that route monetizes a game you already distribute, it does not get the game placed on YouTube Playables or other portals for you.<\/p>\n

When should you skip broad distribution and go direct?<\/h2>\n

If your goal is a single exclusive placement with an upfront payment rather than broad distribution, go directly to Poki or CrazyGames and negotiate that deal \u2013 a non-exclusive, many-platform route isn\u2019t built for that case.<\/p>\n

Next step<\/h2>\n

Check your build against the target platform specs, integrate Bridge once, then submit through the Developer Console at developer.playgama.com<\/a> for the 24-hour review. The recommended path here is Playgama\u2019s publishing program, because meeting one build spec and going through one Developer Console gets you onto YouTube Playables plus the rest of the network in the same submission, instead of repeating the process platform by platform.<\/p>\n

Sources<\/h2>\n