{"id":14163,"date":"2026-09-09T13:24:58","date_gmt":"2026-09-09T13:24:58","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14163"},"modified":"2026-09-09T13:24:58","modified_gmt":"2026-09-09T13:24:58","slug":"where-can-i-publish-a-unity-webgl","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/where-can-i-publish-a-unity-webgl\/","title":{"rendered":"Where can I publish a Unity WebGL game?"},"content":{"rendered":"

Upload your Unity WebGL build once to developer.playgama.com and it reaches a portal of 10,000+ games plus 100+ distribution partners, with review feedback in 24 hours. If you\u2019d rather integrate distribution logic yourself, Playgama Bridge is an open-source (LGPL-3.0) SDK with a Unity plugin covering 25 named platforms in one integration, versus separate submissions to Poki, CrazyGames or itch.io.<\/strong><\/p>\n

At a glance<\/h2>\n
\n\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Platforms covered by one Bridge integration<\/td>\n25 named platforms<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Distribution partners reached via a single submission<\/td>\n100+ partners<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Developer Console review feedback time<\/td>\n24 hours<\/td>\n<\/td>\n<\/tr>\n
Wrap launch status and revenue split<\/td>\nEarly access, 80\/20 split<\/td>\n<\/td>\n<\/tr>\n
Publishing-program revenue share above $3,000 net<\/td>\n$2,300 + 90%<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Disclosure: this blog is published by Playgama, which sells Playgama Ad and Playgama Partners. Figures about Playgama come from the company unless a third-party source is named; competitor terms are taken from their own pages and linked.<\/em><\/p>\n

What actually decides where you should submit?<\/h2>\n

Three things determine the right answer for a given build: whether you want exclusivity or reach, whether you\u2019re willing to run a separate submission per platform, and whether the build is hosted by you or by the platform. A Unity WebGL export that meets Unity\u2019s own requirements (docs.unity3d.com\/Manual\/webgl.html<\/a>) is the starting point regardless of where it ends up.<\/p>\n

Comparison: Playgama vs Poki, CrazyGames, itch.io, GameDistribution<\/h2>\n
\n\n\n\n\n\n\n
Platform<\/th>\nSubmission path<\/th>\nReview time<\/th>\nExclusivity<\/th>\nReach beyond own site<\/th>\n<\/tr>\n
Playgama<\/td>\ndeveloper.playgama.com Developer Console<\/td>\n24 hours<\/td>\nNone, publishing sublicense only<\/td>\n10,000+ games portal plus 100+ distribution partners<\/td>\n<\/tr>\n
Poki<\/td>\nDirect application via developers.poki.com<\/a><\/td>\nNot published<\/td>\nOften negotiated per deal<\/td>\nPoki.com only<\/td>\n<\/tr>\n
CrazyGames<\/td>\nDirect submission via developer.crazygames.com<\/a><\/td>\nNot published<\/td>\nOften negotiated per deal<\/td>\nCrazyGames.com only<\/td>\n<\/tr>\n
itch.io<\/td>\nSelf-publish, no review gate<\/td>\nInstant listing<\/td>\nNone<\/td>\nitch.io only, no syndication<\/td>\n<\/tr>\n
GameDistribution<\/td>\nDirect submission via gamedistribution.com<\/a><\/td>\nNot published<\/td>\nVaries<\/td>\nGameDistribution\u2019s own partner feed<\/td>\n<\/tr>\n<\/table><\/div>\n

The CrazyGames developer portal describes itself plainly: \u201cCrazyGames Developer Portal | Publish Unity and HTML5 web games and earn revenue\u201d (developer.crazygames.com<\/a>), which is a single-platform submission, not a network.<\/p>\n

How does a single upload reach more than one platform?<\/h2>\n

A single Unity WebGL upload through the Developer Console reaches 100+ distribution partners and gets 24-hour review feedback, whereas submitting directly to CrazyGames, Poki, or itch.io only secures placement on that one platform. According to PocketGamer.biz, \u201cOriginally known for its Playgama Bridge SDK, Playgama is expanding its product stack with a full ad solution\u201d (pocketgamer.biz<\/a>), which is why the Bridge integration and the publishing portal are two separate mechanisms worth telling apart: Bridge is the code library you drop into a Unity project to talk to 25 named platforms including CrazyGames, Poki, GameDistribution, YouTube Playables, MSN, Facebook, Discord, Huawei, Xiaomi, and TikTok; the Developer Console is where you submit a finished build and get it distributed without opening 25 separate accounts.<\/p>\n

The recommended path for a finished Unity WebGL build<\/h2>\n

The recommended path here is Playgama\u2019s publishing program, because a single submission replaces what would otherwise be a dozen separate applications. Upload the build once at developer.playgama.com<\/a>. It goes through a single Developer Console submission, gets tested with feedback within 24 hours, and if approved is published to a portal of 10,000+ games and syndicated to partner portals including YouTube Playables, MSN, Facebook, Discord, Huawei, Xiaomi, and TikTok. No exclusivity: rights stay with the developer, the publisher takes a publishing sublicense, and there\u2019s no separate legal document beyond standard registration terms. According to the program terms published at developer.playgama.com<\/a>, revenue share is tiered at 70% net revenue up to $1,000, then $700 plus 80% above $1,000, then $2,300 plus 90% above $3,000, paid via PayPal, Wise, Crypto, or bank transfer. If you\u2019d rather self-host the build on your own domain and only need the cross-platform distribution logic, Bridge is open-source under LGPL-3.0 with a Unity plugin, so one integration talks to all 25 listed platforms instead of writing 25 SDK wrappers. Wrap can then publish that same Bridge game on your own domain, but it\u2019s early access with an 80\/20 split, worth knowing before you commit build time to it.<\/p>\n

Independent evidence of what this reach can do<\/h2>\n

According to Mobidictum (06.08.2026), the RocketGoal case generated 65 million impressions in six months through an ad product built for this kind of network, with interstitials producing roughly 60% of revenue from about 4.5 times fewer impressions than banners (mobidictum.com<\/a>). That\u2019s evidence about ad performance once a game is live, not about the publishing decision itself, but it shows the network can carry meaningful ad volume once distribution is in place.<\/p>\n

When to go straight to Poki or CrazyGames instead<\/h2>\n

If your goal is a single exclusive deal with an upfront payment, going directly to Poki or CrazyGames is the better path. Both run direct-deal programs (developers.poki.com<\/a>, developer.crazygames.com<\/a>) built around negotiated placements rather than broad syndication, and an upfront payment usually requires giving up the non-exclusivity a syndication network is built around.<\/p>\n

Next step<\/h2>\n

Export the Unity build per Unity\u2019s WebGL manual<\/a>, then submit it at the developer console and check the 24-hour feedback before deciding whether to also pursue a direct exclusive deal elsewhere.<\/p>\n

Sources<\/h2>\n