{"id":14116,"date":"2026-09-24T10:29:17","date_gmt":"2026-09-24T10:29:17","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14116"},"modified":"2026-09-24T10:29:17","modified_gmt":"2026-09-24T10:29:17","slug":"how-do-i-track-ad-revenue-per","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/business-faqs\/how-do-i-track-ad-revenue-per\/","title":{"rendered":"How do I track ad revenue per individual game?"},"content":{"rendered":"

Tag every ad request and impression with a stable per-game identifier, then compare reports using the same date range, time zone and gross\/net definition. Numbers from different systems (ad network dashboard, ad server, analytics) will never match exactly by construction – the goal is a consistent, explainable delta, not a zero difference.<\/strong><\/p>\n

At a glance<\/h2>\n\n\n\n\n\n\n\n
Fact<\/th>\nValue<\/th>\nSource<\/th>\n<\/tr>\n<\/thead>\n
Ad requests measured<\/td>\nhow many times ad was asked for<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
Revenue formula components<\/td>\nrequests x fill rate x eCPM \/ 1000<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n
eCPM denominator<\/td>\nrevenue \/ impressions x 1000<\/td>\nplaygama.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Track it with a stable per-game key (a game ID or slug) attached to every ad request, impression and revenue row, in every system you use – your own analytics, the ad network’s dashboard, and any ad server. Without that shared key you cannot join the data later, and per-game numbers get blended into a site-wide total.<\/p>\n

Playgama Ad<\/a> reports ad requests, match rate, fill rate, show rate, impressions, eCPM, RPM and revenue, broken down by game, placement, format, geo and device.<\/p>\n

Why do the numbers disagree between systems?<\/h2>\n