{"id":14047,"date":"2026-07-27T08:53:37","date_gmt":"2026-07-27T08:53:37","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=14047"},"modified":"2026-07-27T08:54:29","modified_gmt":"2026-07-27T08:54:29","slug":"playgama-publishes-web-games-market-map-covering-120-companies","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/general\/playgama-publishes-web-games-market-map-covering-120-companies\/","title":{"rendered":"Playgama publishes web games market map covering 120+ companies"},"content":{"rendered":"
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Detailed picture: https:\/\/drive.google.com\/file\/d\/1xFLzwEo-EveuJxkhyw_2NmUtuoteu3-8\/view?usp=sharing<\/a>
Map image updated June 25, 2026<\/p>\n\n\n\n

The web games industry is undergoing a major overhaul. HTML5 games are spreading everywhere: media websites, super-apps, smart TVs, OEM channels, and even onboard computers in electric vehicles. New gen platforms are on the rise, such as YouTube Playables, Discord Activities, WeChat Mini Games, and Telegram mini-games, creating new and distinct markets with billions of users. And amidst all of this smash web game hits are also being released on standalone websites in a completely platform-independent approach. In 2026, the AI tech shift is accelerating production and increasing<\/a> the number of projects published, while web games themselves are becoming more complex, featuring multiplayer projects, MMO-style experiences, and ports from mobile and PC.<\/p>\n\n\n\n

At the same time, there is still a limited amount of available information about the web games sector that provides a general overview and differentiates it from mobile gaming. The market lacks the visibility found in other game development domains; that is why Playgama, as the provider of infrastructural solutions for web gaming, has decided to put together the Web Games Industry Market Map<\/strong>.<\/p>\n\n\n\n

The Map is accompanied by a description of the 120+ companies<\/strong>, key market players, and essential services. Whether you are a game developer, VC, publisher, analyst, or just someone who wants to see who operates in this market, and which services are currently essential for the developers \u2014 it will provide a clear and concise overview.<\/p>\n\n\n\n

All key entities and operators in the ecosystem are subdivided into 13 domains<\/strong>: game developers (split into three subgroups), game engines, platforms, distributors, analytics, monetization solutions, authorization and localization services, in-game payments infrastructure, intrinsic in-game ads providers, and cloud hosting.<\/p>\n\n\n\n

\u201cThe web games ecosystem is huge, but visibility into it is surprisingly limited,\u201d said Dmitry Kachmar, Founder of Playgama<\/strong>. \u201cThousands of developers, platforms, and infrastructure companies operate in this market, but there\u2019s still no shared understanding of how the ecosystem fits together. We wanted to create something that makes the industry easier to navigate \u2014 whether you\u2019re building games, publishing them, investing, or just trying to understand where the market is heading.\u201d<\/p>\n\n\n\n

With the release of The Web Games Industry Market Map, Playgama is continuing its commitment to providing insights about the web games ecosystem, an initiative that began with last year\u2019s study of game engines<\/a>.<\/p>\n\n\n\n

<\/a>Web Games Industry Today | Key Takeaways<\/h2>\n\n\n\n

The market is highly fragmented, fast-growing, decentralized, and platform-agnostic.<\/strong> It\u2019s coming up fast and kind of reminds of the Wild West. HTML5 titles are distributed across hundreds of web portals, ecosystems, OEM channels, media websites (as embedded instant games), platforms, and are often being released on standalone websites in a completely platform-independent way. In a sense, it is far more platform-agnostic than mobile gaming, where everything revolves around a few dominant app stores and infrastructure layers.<\/p>\n\n\n\n

Taking shape right before our eyes.<\/strong> The market is still in an early stage of infrastructure development: over the next few years, we\u2019ll see many new tech solutions emerge, and new approaches for distribution take shape. We can expect a host of breakout hits that will make millions and come from single-person developers.<\/p>\n\n\n\n

Publishing works differently on the web than on mobile.<\/strong> Web game teams self-publish directly on dozens of platforms or partner with a publisher, whose role is tailored towards providing convenient access to a wide range of playgrounds.<\/p>\n\n\n\n

Solo devs and small indie studios.<\/strong> What makes the web games market unique right now is that some of the top-grossing hits were built by just one or two people. At this moment, indie teams still have the chance to succeed with very small headcounts.<\/p>\n\n\n\n

\u200bGoogle\u2019s first.<\/strong> The go-to way for web games monetization is Google AdSense, which provides a dedicated option for HTML5 games and is really convenient for developers: easy to set up and get rolling even for beginners.<\/p>\n\n\n\n

\u200bHybrid monetization and liveops are on the rise.<\/strong> Many titles now combine ads with in-game purchases (IGP), and the latter became the main source of income for a lot of them. Likewise, in recent years web games began to include liveops, time-limited events, and other elements of monetization design from mobile gaming.<\/p>\n\n\n\n

\u200bMonetization echoes the path of the mobile gaming industry, but differs.<\/strong> While mobile monetization is concentrated around a few major mediation platforms and real-time in-app bidding, in web gaming developers mostly still use more traditional programmatic solutions like header bidding and waterfall mediation.<\/p>\n\n\n\n

\u200bSome services and providers are identical:<\/strong> operate both in mobile and web gaming. Mobile games can be easily ported and transformed into web games, and some services require minor adjustments to be applied in different domains.<\/p>\n\n\n\n

<\/a>Disclaimer<\/h2>\n\n\n\n

The Web Games Industry Market Map displays illustrative representatives across all categories, and it is not an exhaustive list. This is particularly true for the sections of developers and game platforms: there are thousands of teams creating games and hundreds of active web game portals in the market \u2014 obviously, not all of them can fit on the map. That is a task for a completely different format, which may be addressed later.<\/p>\n\n\n\n

<\/a>Map \u2014 Entities<\/h2>\n\n\n\n

<\/a>\ud83e\uddf1 Engines<\/h3>\n\n\n\n

The most popular engines for building Web Games. In 2025, Playgama released the Web-based Game Engine Ranking<\/a>, which concluded that Unity remains the leader with a 55% share of all games, followed by Construct \u2014 16.4% share, and Cocos \u2014 8.1% share.<\/p>\n\n\n\n