{"id":13794,"date":"2026-04-16T11:40:48","date_gmt":"2026-04-16T11:40:48","guid":{"rendered":"https:\/\/playgama.com\/blog\/?p=13794"},"modified":"2026-04-16T12:28:30","modified_gmt":"2026-04-16T12:28:30","slug":"new-ad-format-supported-by-playgama-advanced-banners","status":"publish","type":"post","link":"https:\/\/playgama.com\/blog\/playgama-ad\/new-ad-format-supported-by-playgama-advanced-banners\/","title":{"rendered":"New Ad Format supported by Playgama \u2014 Advanced Banners"},"content":{"rendered":"

One of Playgama\u2019s goals is to create new web gaming\u2013tailored ad formats for developers.\u00a0And in the latest version of the Playgama Bridge SDK<\/a>, we released a new kind of ad banner.<\/p>\n\n\n\n

The main difference between\u00a0Advanced Banners<\/strong>\u00a0and other ad formats is that they can be placed anywhere on the game screen, at any particular moment (pause menu, win\/lose screen,\u00a0etc.), set to the desired size, and they don\u2019t interrupt gameplay, unlike interstitials.<\/p>

Play free games on Playgama.com<\/h4>
<\/div><\/div>\n\n\n\n

That\u2019s why they work well for games with long sessions or where natural pauses for interstitial ads (which usually appear between levels or sessions) are rare.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Why We Created Another Kind of Ad Banner for Web Games<\/strong><\/h2>\n\n\n\n

Banner ads are one of the most accessible monetization formats. Unlike interstitials or rewarded ads, they don\u2019t require the player to make a decision \u2014 they appear in the background and generate revenue passively, without interrupting the game session.<\/p>\n\n\n\n

Advanced banners go a step further: the platform handles sizing, rotation, and responsive layout automatically. You define where the ad zones are placed, and the platform fills them with the right ad for each device and screen size.<\/p>\n\n\n\n

Puzzle and strategy games benefit the most from\u00a0Advanced Banners \u2014 long sessions and static screens mean more impressions per user. A well-placed banner on a loss or pause screen can generate revenue comparable to an interstitial without the friction.<\/mark><\/strong><\/em><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n

Using Advanced Banners: Test Different Approaches<\/strong><\/h2>\n\n\n\n

The main feature of Advanced Banners is deep customization, because there is no single configuration that works best for every game. The right number of zones, ad positions, and which screens they appear on should all be guided by the game\u2019s layout, session length, and audience.<\/p>\n\n\n\n

A placement that works perfectly in a puzzle game with static screens may hurt retention in a fast-paced arcade game where any distraction costs the player a life. The only way to find the right balance is to test.<\/p>\n\n\n\n

Start minimal: <\/strong>one zone, one placement, one screen. Measure the impact on retention and session length before adding more. It\u2019s much easier to scale up a working configuration than to recover from a setup that drove players away.<\/p>\n\n\n\n

Adding a second banner zone does not automatically double revenue \u2014 it can reduce session length if the ad load feels too heavy. Always validate with\u00a0the\u00a0data before\u00a0implementing the change\u00a0forever.<\/mark><\/strong><\/em><\/em><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n

1. When to Show Banners<\/strong><\/p>\n\n\n\n

In some games, banners during active gameplay work well. This is typically the case for puzzle, strategy, and match-3 titles. For these genres, we recommend placing banners in side zones or at the top or bottom of the page.
For more dynamic genres like action or racing, where users are actively engaged in gameplay, we recommend testing banners with a minimum zone size of 320\u00d7100 and making sure they don\u2019t overlap any game controls.<\/p>\n\n\n\n

Show on<\/mark><\/strong><\/td>Use with caution<\/mark><\/strong><\/td>Don\u2019t show on<\/mark><\/strong><\/td><\/tr>
Pause menu<\/td>During active gameplay<\/td>Over interactive controls<\/td><\/tr>
Win \/ Lose screen<\/td><\/td>Over score, timer, or health HUD<\/td><\/tr>
Level complete screen<\/td><\/td>Immediately at the session start<\/td><\/tr>
Between levels<\/td><\/td><\/td><\/tr>
Main menu<\/td><\/td><\/td><\/tr>
Shop or upgrade screen<\/td><\/td><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n

2. Placement Options<\/strong>:<\/p>\n\n\n\n